Manager, Communications – Creator Partnerships

This is a fully remote position, open to applicants in New York.

📋 Description

• Take ownership of the public relations strategy and daily operations, encompassing everything from major initiatives to timely pitches.

• Generate earned media coverage that positions Credo as a leading authority in the beauty industry.

• Cultivate and sustain relationships with influential editors, journalists, and beauty media professionals.

• Identify and pitch unique story angles that highlight Credo's distinctive narrative.

• Lead the influencer strategy — overseeing everything from briefings to execution and performance analysis.

• Manage the relationship with the influencer agency and ensure accountability for results.

• Discover creators who authentically use and appreciate Credo products and foster relationships with them.

• Oversee ShopMy as a tool for creator monetization and attribution.

• Develop aspirational brand partnerships that enhance the appeal of Credo gifting, making it trendy and culturally significant.

• Manage Credo's engagement on platforms like Reddit, Substack, and other community-centric spaces.

• Build connections with Substack creators for collaborative editorial partnerships and gifting opportunities.

• Ensure Credo is accurately and positively represented in AI-generated recommendations and LLM search results.

• Engage openly in community discussions to foster trust and enhance discoverability.

⛳️ Requirements

• 4 to 6 years of experience in public relations, communications, influencer marketing, or a related field.

• A genuine passion for beauty — you are familiar with the brands, follow the creators, and read the Substacks.

• Strong pre-existing relationships with beauty media and/or influencers.

• Proven experience managing agencies and holding external partners accountable.

• A storyteller’s intuition — you understand what makes a pitch resonate and what drives content virality.

• Proficiency with data — capable of tracking performance, interpreting a ShopMy dashboard, and linking earned media efforts to business outcomes.

• Experience with a fashion or beauty brand or retailer is preferred.

• Knowledge of LLM optimization or AI discoverability techniques is an advantage.

• An entrepreneurial mindset — this role is being developed rather than inherited.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Flexible work hours and the option for remote work.

• Generous employee discounts on Credo products.

• Opportunities for professional development and growth within the company.