Manager, Analytics

This is a fully remote position, open to applicants in United States.

📋 Description

• Assist in optimizing media strategies for both digital and traditional channels.

• Oversee, train, and guide analysts while effectively managing their workloads.

• Direct strategic analytics for significant client businesses, encompassing the development of measurement plans, execution of methodologies, and presentation of insights.

• Create Test and Learn Plans.

• Design, create, and update dashboards to evaluate campaign performance.

• Analyze detailed datasets to produce insights on performance drivers.

• Generate scorecards, dashboards, and customized client reports.

• Identify and resolve data discrepancies.

• Perform ad-hoc analyses of marketing campaigns to enhance business outcomes and facilitate strategic planning.

• Maintain data integrity through comprehensive media analytics reporting tools.

• Work in conjunction with Ad Operations to ensure accurate tagging and reporting.

• Incorporate new tools and keep abreast of trends in analytics and predictive modeling.

• Assess and implement AI-driven tools, automation, and innovative analytics methodologies.

• Spearhead improvement initiatives and internally beta-test tools with clients.

• Convert agency solution opportunities into analytical requirements and deliverables.

• Assist in new business proposals by providing analytics strategies, measurement methods, and test-and-learn suggestions.

• Collaborate with agency account teams, clients, and media planners.

• Present insights, recommendations, and performance narratives effectively.

• Convert client business and marketing objectives into optimization and analysis strategies.

• Foster the independence of direct reports and provide cross-training for department members.

• Share new insights, tools, and coding resources with the Analytics team.

⛳️ Requirements

• Bachelor's degree in a quantitative discipline (Mathematics, Statistics), Business/Marketing, or Computer Science, or an equivalent mix of education and experience.

• Over 4 years of experience in delivering marketing analytics support and solutions.

• Proficient in digital and offline analytics and reporting.

• Expert-level skills in Microsoft Excel.

• In-depth knowledge of web analytics platforms (e.g., Google Analytics, Adobe).

• Experience in analyzing both paid and organic social media data.

• Strong familiarity with reporting tools for Facebook/Instagram, Twitter, and LinkedIn.

• Proven experience with SEM platforms like Google Ads and Bing.

• Knowledgeable in Linear & CTV data and measurement techniques, including ACR, spike attribution, incrementality testing, and MMM.

• Mastery of dashboard software (Adverity, PowerBI, or Tableau).

• Experience utilizing AI-driven tools or automation to enhance analytics workflows, reporting quality assurance, insight generation, or operational efficiency.

• Competent statistical programming abilities in R, SQL, or Python.

• Flexibility to accommodate meetings across different time zones.

• Willingness to travel periodically.

🏝️ Benefits

• Quarterly profit-sharing program.

• 401(K) plan with employer matching and immediate eligibility.

• 4-6 weeks of paid time off (PTO).

• 12 paid holidays.

• 12-18 weeks of paid family and medical leave.

• Monthly allowance for remote work expenses.

• Comprehensive Medical, Dental, and Vision insurance.

• Flexible work environment with options for remote and in-person interaction.

• Commitment to employee development, technology, and resources.

• Supportive and entrepreneurial workplace culture.