Manager, Analytics

This is a fully remote position, open to applicants in United States.

📋 Description

• Examine marketing data to deliver actionable insights and drive optimization for client business goals

• Oversee, train, and mentor analysts while effectively managing their workloads

• Assist in the optimization of both digital and offline media initiatives

• Create measurement plans and methodologies

• Design and facilitate Test and Learn Plans as well as experiments

• Construct, enhance, and maintain dashboards for campaign performance

• Analyze detailed datasets to clarify events and their underlying reasons

• Generate scorecards, dashboards, ad-hoc reports, and analyses of campaigns

• Identify and resolve data anomalies while ensuring data accuracy

• Work in collaboration with Ad Operations to ensure tagging and reporting precision

• Incorporate new tools and keep abreast of trends in analytics and predictive modeling

• Assess and implement AI-enabled tools, automation, and innovative analytics strategies

• Drive improvement projects and conduct beta tests for tools both internally and with clients

• Convert agency and client requirements into analytics specifications and deliverables

• Assist in new business pitches by providing analytics strategies, measurement techniques, and test-and-learn suggestions

• Collaborate with account teams, media planners, internal teams, and clients

• Present insights, recommendations, and performance narratives

• Grasp client marketing objectives and translate them into optimization and analysis methodologies

• Cross-train team members and disseminate findings, tools, and code

• Enhance the capability of direct reports to work autonomously

⛳️ Requirements

• Bachelor’s degree in a quantitative discipline (Mathematics, Statistics), Business/Marketing, or Computer Science, or a comparable combination of education and experience

• A minimum of 4 years’ experience in providing marketing analytics support and solutions

• Proficiency in digital and offline analytics and reporting

• Advanced skills in Microsoft Excel

• Comprehensive understanding of web analytics tools like Google Analytics and Adobe Analytics

• Experience in analyzing paid and organic social data, with reporting on platforms such as Facebook/Instagram, Twitter, and LinkedIn

• Familiarity with SEM platforms including Google Ads and Bing

• Knowledge of Linear & CTV data and measurement strategies, encompassing ACR, spike attribution, incrementality experiments, and MMM

• Expertise in dashboard software such as Adverity, PowerBI, or Tableau

• Experience utilizing AI-enabled tools or automation to enhance analytics workflows, reporting quality assurance, insight generation, or operational efficiency

• Proficient in statistical programming languages such as R, SQL, or Python

🏝️ Benefits

• Medical, Dental, and Vision insurance

• Quarterly profit-sharing program

• 401(K) plan with employer match and immediate eligibility

• 4–6 weeks of paid time off (PTO)

• 12 paid holidays

• 12–18 weeks of paid family and medical leave

• Monthly Work-From-Home allowance

• Flexible First work environment

• Investment in employees, technology, and tools

• Opportunities for virtual and in-person connections