Loyalty & Direct Marketing Manager

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Strategize and implement email marketing campaigns that align with overarching marketing goals, product launches, and seasonal promotions.

• Segment the customer database using various criteria to ensure personalized and relevant communications.

• Craft compelling and engaging email content, including newsletters, promotional offers, event invitations, and product updates.

• Utilize marketing automation tools for scheduling, deploying, and tracking email campaigns.

• Conduct A/B testing on different email variations and offers to enhance open rates, click-through rates, and conversion rates.

• Monitor and analyze email performance metrics to pinpoint areas for improvement and inform future strategies.

• Develop and execute customer loyalty strategies and programs aimed at increasing customer retention and repeat purchases.

• Analyze customer data to uncover trends, preferences, and opportunities for enhancing loyalty initiatives.

• Collaborate with cross-functional teams to design and implement enhancements, promotions, and rewards for loyalty programs.

• Implement strategies to improve customer satisfaction throughout the customer journey, converting customers into advocates for BikesOnline.

• Create retention-focused communications to foster long-term relationships with customers.

• Address customer feedback and concerns promptly and effectively to cultivate positive experiences.

• Regularly assess the performance of loyalty programs and email campaigns, providing actionable insights and recommendations.

• Track key performance indicators (KPIs) such as customer retention rate, average order value, average items per order, and customer lifetime value.

• Prepare reports and presentations to convey results and progress to stakeholders.

• Ensure compliance with relevant data protection and email marketing regulations (e.g., GDPR, CAN-SPAM Act).

• Identify opportunities for process enhancements and implement efficiency measures to optimize workflows and productivity.

• Monitor budget variances and execute cost-saving measures as needed.

• Strategically integrate AI solutions across various team functions to optimize processes and improve resource allocation.

⛳️ Requirements

• Tertiary qualifications in marketing, communications, business, or a related field.

• Demonstrated experience in loyalty program management and email marketing.

• Familiarity with marketing automation platforms and CRM systems.

• Strong analytical skills with the capability to interpret data and derive actionable insights.

• Excellent written communication and copywriting abilities.

• Creative mindset with the ability to think outside the box.

• Understanding of customer behavior and segmentation strategies.

• Proficiency in using email marketing tools such as Klaviyo, customer service tools like Freshdesk, as well as HTML and CSS is a plus.

• Strong project management skills, capable of multitasking and meeting deadlines.

• Team player with outstanding cross-department collaboration and interpersonal skills.

🏝️ Benefits

• Generous staff discounts.

• Ongoing learning and internal career progression opportunities.

• Flexible work environment.