Local Marketing Manager

This is a fully remote position, open to applicants in Illinois.

📋 Description

• Take ownership of and implement the local marketing strategy for the designated market, transforming national brand objectives into culturally relevant and impactful local initiatives.

• Strategize, oversee, and enhance field marketing, sampling, and experiential activations during significant moments in local culture (such as events, campuses, retail, fitness, nightlife, and community).

• Lead, mentor, and manage Field Marketing Managers and Brand Ambassadors, ensuring exemplary execution, professionalism, and representation of the brand.

• Establish and nurture local partnerships with retailers, gyms, colleges, events, talent, athletes, and influencers to enhance awareness and encourage trial.

• Act as the local market authority and brand spokesperson, offering insights into culture, trends, competitors, and region-specific opportunities.

• Collaborate closely with Sales, DSD partners, and Retail Marketing to support product launches, promotions, and in-store execution aimed at driving velocity.

• Oversee budget management, resource distribution, and vendor coordination to optimize impact and efficiency.

• Monitor, analyze, and report on key performance indicators (events executed, samples distributed, impressions, household penetration indicators, velocity drivers).

• Recognize successful local strategies and adjust or pivot approaches to enhance performance and disseminate best practices across markets.

• Ensure that all activations and partnerships align with brand standards, compliance requirements, and operational soundness.

⛳️ Requirements

• Bachelor’s degree in Marketing, Communications, Business, PR, or a related field.

• 3-5 years of experience in marketing and/or event planning.

• Experience collaborating with Beverage DSDs and/or distribution partners.

• Proven leadership capabilities.

• Experience in managing and developing field or local marketing teams (including hiring, coaching, and performance management).

• Experience working cross-functionally with Sales, Retail Marketing, Influencer/Talent, and Brand teams.

• Strong experience in budget management, including forecasting, expenditure tracking, and ROI optimization.

• Proficient in Microsoft Word, Excel, and Outlook.

• Highly organized with the ability to manage multiple competing priorities.

• Capability to lift 50lbs+ and meet the physical demands of the position.

🏝️ Benefits

• Competitive health insurance.

• Life insurance.

• Mental wellness programs.

• 401K matching.

• A Lifestyle Spending Account.

• Unlimited vacation paid time off.

• Volunteer time off.

• Discounts on C4 Energy, Cellucor, and XTEND products.

• Paid parental leave.

• Reimbursement for expenses related to childcare, fertility treatments, and legal fees.