Lifecycle Strategist

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Client Communication. You will act as the main point of contact for your accounts, engaging daily through Slack, Outlook, Loom, and Zoom. This involves approving designs, sharing progress updates, and addressing inquiries. It’s essential that your clients always feel informed, supported, and confident in the work being carried out.

• Email Strategy & Planning. You will develop and implement email strategies within Klaviyo. This includes providing 30-day campaign calendars each month, creating flow strategies, conducting ongoing A/B tests, and optimizing pop-up forms. Testing is a key component of this role, as we continuously seek ways to enhance performance.

• Design Coordination. You will collaborate closely with our graphic designers to brief, coordinate, and review email campaign and flow designs, ensuring that every send aligns with our brand and is ready for conversion.

• Klaviyo Implementation. You will perform quality checks and schedule campaigns, partnering with our Klaviyo technicians to accurately and timely build out emails.

• Copywriting. You will craft high-converting email copy using AI tools, adjusting tone and messaging to resonate with each brand's audience and voice.

• Reporting & KPIs. You will monitor performance at all levels, which includes providing near-daily updates to clients, compiling monthly account reports, and conducting quarterly performance reviews.

⛳️ Requirements

• A minimum of 2 years of hands-on experience with Klaviyo, building flows, campaigns, and segments for multiple eCommerce brands.

• Proven experience managing 5 or more client accounts, preferably in an agency or freelance environment.

• Strong email copywriting capabilities, with the ability to write and edit concise copy that effectively converts across both text and image formats.

• Comprehensive understanding of essential email flows, including Welcome, Cart Abandon, Browse Abandon, Post-Purchase, and Winback.

• Proficiency in A/B testing, effectively running strategic tests on subject lines, send times, content, and creative elements.

• A solid understanding of segmentation and deliverability; you know how to maintain high open rates and keep emails out of spam folders.

• Comfortable reviewing designs in Figma and providing clear, constructive feedback to designers.

• Highly organized and dependable. You can manage multiple deadlines across various brands without missing a beat.

🏝️ Benefits

• Continuous training and education in email marketing strategy and execution.

• Mentorship from experienced marketers who have generated over $20M in email revenue.

• Opportunities for advancement into senior strategist or team lead positions.

• Internal access to email templates, A/B testing frameworks, and optimization SOPs.

• A dynamic, supportive team that frequently celebrates successes.