Lifecycle & Retention Strategist

This is a fully remote position, open to applicants in California.

📋 Description

• Develop educational materials and best practices for both internal teams and clients.

• Conduct audits for new and existing clients.

• Design strategic roadmaps for automated campaigns and workflows.

• Provide valuable strategic insights across client accounts.

• Oversee daily email and SMS marketing programs for clients.

• Create intricate automation workflows and advanced segmentation strategies.

• Craft engaging copy and implement A/B testing.

• Uphold quality assurance processes and track deliverability metrics.

• Continuously enhance campaign performance.

• Educate colleagues and clients on best practices for ESP platforms, automation techniques, and campaign optimization.

• Collaborate with Growth Strategy, Paid Media, and Creative Services to create unified marketing campaigns.

• Analyze data from email and SMS campaigns, recognize trends, and provide insights both internally and externally.

• Facilitate client meetings and generate monthly performance reports.

• Spot upsell opportunities and strategies for account expansion.

• Contribute to pitches for new business and integrated client strategies.

⛳️ Requirements

• 2–4 years of experience in email and SMS marketing within a DTC environment.

• Strong expertise in Klaviyo, including automation flow design, custom event tracking, e-commerce API integrations, behavioral segmentation, and custom metric development.

• Proficiency in at least one additional ESP, such as Attentive, Emarsys, Iterable, or Braze, is preferred.

• Hands-on experience with SMS platforms, including Attentive, Postscript, or Klaviyo SMS.

• Understanding of GDPR, CCPA, CAN-SPAM Act, TCPA, and CASL compliance.

• Experience in implementing compliant opt-in/opt-out procedures and managing consent preferences.

• Familiarity with DNS authentication protocols such as DKIM, SPF, and DMARC.

• Experience in monitoring sender reputation and troubleshooting deliverability issues.

• Skilled in behavioral, demographic, and transactional audience segmentation.

• Experience with conditional automation logic and optimizing workflows.

• Competence in A/B and split testing for both email and SMS campaigns.

• Working knowledge of Loyalty, Subscription, Direct Mail, Survey, and Identity Resolution platforms.

• Ability to handle multiple high-priority projects and client relationships concurrently.

• Strong analytical skills in data analysis, performance reporting, and strategic planning.

• Proficiency in Figma, HTML, and CSS.

• Exceptional project management, organizational, written, and verbal communication skills.

• Bachelor's degree is preferred but not mandatory.

🏝️ Benefits

• 401K plan with a 3% company match after 90 days of employment.

• Flexible Time Off policy.

• Comprehensive health, dental, and vision benefits.

• Wellness reimbursement program.