Lifecycle Marketing Technology Lead – B2B

This is a fully remote position, open to applicants in Ohio.

📋 Description

• Facilitate the development, implementation, and assessment of lifecycle programs across enterprise CDP, CRM, and email marketing platforms.

• Convert lifecycle requirements into scalable, technically robust solutions within intricate B2B settings.

• Collaborate closely with Lifecycle Strategists, Functional Architects, and Technical Architects to configure, validate, and enhance campaigns, audience logic, and reporting frameworks throughout the platform ecosystem.

• Engage in customer workshops that outline B2B customer journey stages and assist strategists in pinpointing high-impact opportunities for personalization and automation.

• Execute and verify segmentation and trigger logic in alignment with the established lifecycle framework.

• Work together to establish KPIs and success metrics for lifecycle stages.

• Define and confirm data mapping requirements to guarantee accurate capture of lifecycle metrics.

• Develop and implement tracking frameworks for event tracking, conversion mapping, and more.

• Configure lifecycle journeys in MarTech platforms such as SAP Engagement Cloud.

• Identify and communicate any data, platform, or integration limitations that could affect campaign execution or timelines.

• Clearly convey complex concepts to both technical and non-technical stakeholders.

⛳️ Requirements

• Over 5 years of experience in marketing automation, lifecycle marketing, MarTech operations, or marketing analytics.

• Proven experience in enterprise B2B environments characterized by extended, multi-stakeholder buying cycles.

• Practical experience in configuring lifecycle journeys and segmentation logic.

• In-depth understanding of enterprise MarTech ecosystems (CDP, analytics platforms, data models).

• Experience in designing multi-touch attribution models within B2B settings, possessing the technical depth to guide, test, and validate MarTech execution.

• Proven ability to translate strategy into system-ready requirements and ensure technical execution validation.

• Experience and willingness to adopt AI to enhance efficiency and quality.

• Customer-facing consulting experience in agency, consulting, or enterprise settings.

• Exceptional communication skills, capable of presenting to senior stakeholders and participating in complex planning initiatives.

🏝️ Benefits

• Health insurance

• Paid time off

• Professional development opportunities