Lifecycle Marketing Specialist

This is a fully remote position, open to applicants in Egypt.

📋 Description

• Establish and oversee Klaviyo campaigns, flows, and segmentation strategies from the ground up.

• Craft and implement email sequences for course launches, consultation appointments, and product promotions.

• Develop automated nurture sequences that guide followers through various buyer journeys.

• Construct detailed funnels that link Instagram followers to email lists and revenue channels.

• Create lead magnets and opt-in strategies utilizing tools such as ManyChat for Instagram DM automation.

• Design and enhance landing pages and conversion paths tailored for different audience segments.

• Create VSL funnels and webinar sequences aimed at course sales and high-ticket services.

• Segment followers according to their interests (skincare, wellness, TCM, etc.).

• Analyze audience data to uncover monetization opportunities across multiple platforms.

• Monitor and report on funnel performance, conversion rates, and revenue attribution.

• Integrate data from various platforms to develop cohesive customer journeys.

• Assist with marketing for online courses and educational content.

• Design launch sequences for new courses and high-ticket consultation offerings.

• Develop nurture campaigns that transition customers between different service tiers.

⛳️ Requirements

• A minimum of 3 years of lifecycle marketing experience, ideally with creators, coaches, or DTC brands.

• Expert-level knowledge of Klaviyo for email marketing and automation.

• Significant experience in Instagram marketing, ManyChat, and building social media funnels.

• Familiarity with course platforms such as Kajabi and webinar funnel strategies.

• Proficiency with AI tools like Claude for optimization purposes.

• Experience with CPG, beauty, or wellness brands is preferred.

• Understanding of the creator economy and effective monetization of large social followings.

• Knowledge of DTC buyer journeys and strategies for multi-platform customer acquisition.

• Experience in marketing high-ticket services and creating consultation booking funnels.

🏝️ Benefits

• None specified