Lifecycle Marketing Specialist

This is a fully remote position, open to applicants in Canada.

📋 Description

• Develop and oversee cross-channel lifecycle programs that encompass onboarding, adoption, expansion, retention, and winback journeys.

• Create scalable customer journeys utilizing email and in-app messaging through Marketo and Pendo.

• Design automated lifecycle strategies that include audience segmentation, behavioral triggers, cadence, suppression logic, and personalization.

• Construct coordinated customer experiences across various platforms, including Marketo, Pendo, Salesforce, and other lifecycle engagement tools.

• Identify opportunities to enhance lifecycle engagement and conversion via multi-channel orchestration and journey optimization.

• Support the expansion of future lifecycle channels, such as SMS and other customer engagement platforms.

• Develop and manage lifecycle programs, nurture campaigns, and automated journeys within Marketo.

• Create and oversee in-app messaging experiences, targeting, and customer engagement campaigns using Pendo.

• Validate audience logic, behavioral triggers, and the structure of lifecycle programs to ensure campaigns are both scalable and operationally effective.

• Collaborate with RevOps and SFDC Operations to establish data requirements, field mappings, and trigger dependencies necessary for lifecycle automation.

• Troubleshoot data flow and synchronization issues that affect campaign execution across systems such as SFDC, Marketo, Pendo, SendGrid, and other lifecycle tools.

• Contribute to the evolution of scalable lifecycle infrastructure and best practices in automation.

• Regularly audit and enhance lifecycle programs to boost activation, feature adoption, retention, and expansion results.

• Assist in A/B testing strategies focusing on messaging, timing, targeting, channel mix, and journey structure.

• Monitor lifecycle performance and pinpoint opportunities to improve engagement, conversion, and customer advancement through the funnel.

• Collaborate with RevOps to maintain existing reporting, enhance reporting capabilities, performance visibility, and measurement frameworks.

• Assist in discovering new lifecycle growth opportunities through analysis of customer behavior and journey performance insights.

• Enhance campaign workflows, templates, and QA processes to minimize manual effort and accelerate speed-to-launch.

• Utilize AI tools and automation workflows to streamline campaign execution, QA processes, link validation, and campaign accuracy.

• Aid in standardizing lifecycle documentation, program structures, and operational processes for scalability.

• Ensure campaigns adhere to brand, legal, compliance, and quality standards.

⛳️ Requirements

• 2–5+ years of experience in lifecycle marketing, CRM marketing, marketing automation, growth marketing, or customer engagement.

• Hands-on experience with Marketo is essential.

• Experience with Pendo or similar in-app engagement/customer journey platforms is required.

• Proven experience in building automated nurture and lifecycle programs across various customer touchpoints.

• Familiarity with customer journey orchestration and cross-channel engagement strategies.

• Knowledge of Salesforce (SFDC) and marketing operations workflows.

• Experience with behavioral triggers, segmentation, suppression logic, and customer journeys.

• Strong analytical skills with a background in using lifecycle performance data to enhance engagement and conversion.

• Excellent attention to detail and organizational capabilities.

• Comfortable working collaboratively across various functions, including Marketing, RevOps, Product Marketing, and Operations teams.

• Experience with additional tools such as SendGrid, Groove, or SMS platforms is advantageous.

• Familiarity with leveraging AI tools or automation workflows to enhance marketing execution is a plus.

🏝️ Benefits

• Flexible work arrangements.

• Opportunities for professional development.

• Health insurance coverage.

• Paid time off.