Lifecycle Marketing Manager, Email Focus

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Take charge of the complete lifecycle marketing program for the B2B wholesale sector.

• Formulate a lifecycle marketing strategy that encompasses content planning, campaign design, automation, segmentation, personalization, reporting, and optimization.

• Design and enhance email campaigns using Klaviyo to boost acquisition, engagement, retention, customer lifetime value, revenue, and inventory sell-through.

• Create merchandising campaigns targeting slow-moving inventory, overstocked items, new arrivals, restocks, seasonal collections, and promotional events.

• Collaborate with the Merchandising team to pinpoint inventory opportunities and develop targeted customer segments.

• Establish automated and campaign-based workflows for restocks, back-in-stock notifications, category launches, and limited-inventory chances.

• Leverage purchase history and browsing behavior to suggest complementary products and elevate average order value.

• Evaluate product performance and customer engagement metrics to enhance inventory turnover and revenue.

• Oversee testing methodologies, campaign optimization, and performance reporting.

⛳️ Requirements

• A minimum of 5 years of experience in lifecycle, CRM, or email marketing with responsibility for strategy and execution.

• Expert-level knowledge of Klaviyo, encompassing advanced segmentation, automation, personalization, reporting, and flow architecture.

• Demonstrated success in developing and refining lifecycle marketing programs that yield measurable business outcomes.

• Profound understanding of customer lifecycle marketing, retention strategies, and customer lifetime value (LTV).

• Extensive experience with audience segmentation, behavioral targeting, and crafting personalized customer journeys.

• Exceptional skills in email design and content planning aimed at conversion optimization and enhancing user experience.

• Strong analytical capabilities with the proficiency to convert performance data into actionable marketing strategies.

• Background in managing testing strategies, campaign optimization, and performance reporting.

• Outstanding organizational and project management abilities.

• Experience collaborating with Merchandising or Ecommerce teams to boost inventory productivity and product sell-through.

• Robust understanding of ecommerce merchandising principles, promotional planning, product lifecycle management, inventory optimization, and seasonal assortment strategies.

• Capability to utilize customer segmentation and behavioral data to stimulate demand for slow-moving inventory, restocks, and priority merchandising efforts.

• Familiarity with Shopify and ecommerce platforms is preferred.

• Working knowledge of HTML/CSS for email development.

• Awareness of email deliverability, sender reputation, and compliance best practices.

• Experience with AI tools for content creation, personalization, segmentation, and enhancing marketing efficiency is preferred.

• An interest or background in collectibles, toys, gaming, pop culture, or consumer products is preferred.

🏝️ Benefits

• Opportunities for learning, mentoring, and support.

• Team-building activities and events.

• Company-wide celebrations.

• Wellness programs.

• World-class office environments.

• Collaborate with global brands and international clients.

• A close-knit, cooperative, and inclusive workplace culture.