Lifecycle Marketing Manager

This is a fully remote position, open to applicants in Texas.

📋 Description

• Develop and implement lifecycle campaigns in Iterable across various channels including email, SMS, push notifications, and in-app messaging, which encompasses segment creation, template development, journey configuration, scheduling, and dispatch.

• Convert briefs from cross-functional teams into actionable campaigns.

• Set up and execute A/B tests based on hypotheses; analyze results, summarize insights, and recommend the successful variant.

• Manage the lifecycle calendar by ensuring evergreen journeys are operational, scheduling one-time sends, avoiding overlaps, and identifying any gaps.

• Conduct quality assurance on every campaign prior to distribution.

• Create and manage audience segments in Iterable utilizing behavioral data, funnel stages, and propensity (P2C) data sourced from Snowflake.

• Generate weekly reports on campaign performance and highlight any anomalies or successful strategies that should be expanded.

• Collaborate with Design on creative briefs, with Growth Analytics on segmentation data, and with MarTech on data integration and deliverability.

⛳️ Requirements

• 3–6 years of practical experience in lifecycle/CRM/email marketing within a consumer brand, preferably in fintech, e-commerce, or subscription services.

• Proficient in at least one major Email Service Provider (ESP) such as Iterable, Braze, Customer.io, or Klaviyo.

• Strong execution skills: recognized for delivering campaigns that are clean, timely, and free of errors.

• Familiarity with SQL or a readiness to learn quickly is a significant advantage.

• Copywriting skills: capable of transforming a brief into compelling subject lines, body text, and SMS variations that resonate with the Yendo brand and drive conversions.

• Highly detail-oriented.

• Adaptable to a dynamic, fast-paced environment where project briefs may evolve throughout the week.

• Bonus: experience specifically with Iterable, in consumer fintech or credit products, knowledge of deliverability fundamentals, or familiarity with AI-assisted marketing workflows.

🏝️ Benefits

• Competitive Compensation

• Equity

• Insurance

• 401K

• Unlimited PTO