Lifecycle Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the strategy, roadmap, and performance metrics for lifecycle marketing initiatives aimed at previous Personal Loan applicants through channels such as email, SMS, push notifications, and ringless voicemail.

• Create, prioritize, launch, and refine lifecycle journeys that enhance applicant re-engagement, loan funding, and overall revenue.

• Evaluate campaign and funnel performance to uncover opportunities, predict business impact, and suggest strategic improvements.

• Collaborate across various functions, including Product, Engineering, Analytics, Creative, and Product Marketing, to establish requirements and implement impactful lifecycle initiatives.

• Develop and experiment with audience segmentation, channel combinations, messaging, frequency, and AI-driven decision-making strategies to enhance customer engagement and business outcomes.

• Construct and sustain scalable lifecycle campaigns within Iterable while ensuring high-quality execution and optimal channel performance.

⛳️ Requirements

• A Bachelor's degree or equivalent practical experience.

• Over 4 years of B2C lifecycle marketing experience overseeing performance-focused customer lifecycle programs.

• More than 3 years of hands-on experience developing and managing campaigns within an enterprise marketing automation platform such as Iterable, Braze, Salesforce Marketing Cloud, or Adobe Campaign.

• Proficiency in utilizing analytics or business intelligence tools to assess campaign performance, analyze conversion funnels, and create forecasts.

• Experience in collaborating with cross-functional stakeholders to convert business requirements into actionable lifecycle marketing programs.

🏝️ Benefits

• Competitive compensation, which includes base salary, bonus opportunities, and annual equity grants that vest quarterly.

• Retirement benefits designed for future planning, including a 401(k) or Group Retirement Savings Plan with a company match of $2 for every $1 contributed, up to $15,000 annually (USD in the US, CAD in Canada).

• Employee Stock Purchase Plan (ESPP) offering discounted stock purchase options for eligible employees (US only).

• Comprehensive health coverage tailored to support you and your family, including medical, dental, vision, and wellness resources for the US, along with supplemental health coverage for Canada.

• Contributions to Health Savings Accounts from Upstart for eligible plans (US only).

• Income protection benefits, which include life insurance and disability coverage for enhanced financial security.

• Paid time off, sick leave, and company holidays, in accordance with local regulations.

• Paid family and parental leave to assist with caregiving and significant life events (duration varies by country).

• Family-oriented benefits to support fertility, parenthood, and caregiving needs.

• Employee Assistance Program (EAP) providing mental health support and life-focused resources.

• Financial wellness resources, including access to financial planning tools and a financial concierge service (US Only).

• Annual wellness allowance to promote your physical and emotional well-being and personal development, based on your individual needs.

• Annual productivity allowance to invest in essential tools and resources to excel in your work, regardless of your location.

• Opportunities for connection and community through team events, all-company updates, and employee resource groups (ERGs).

• Onsite perks, including catered lunches and fully stocked micro-kitchens at our offices in the Bay Area, Austin, Columbus, and New York City (opening Summer 2026!).