Lifecycle Marketing Manager

This is a fully remote position, open to applicants in California.

📋 Description

• Develop and implement lifecycle marketing strategies aimed at enhancing customer engagement, satisfaction, and revenue.

• Create and oversee customer segmentation and targeting strategies to optimize the customer journey.

• Design and execute email marketing campaigns, which include promotional initiatives, newsletters, and triggered messages.

• Plan and implement SMS and push notification campaigns to engage customers across various channels.

• Monitor and assess campaign performance to enhance results and return on investment (ROI).

• Work collaboratively with cross-functional teams such as product, design, and analytics to create and execute integrated marketing campaigns.

• Establish and maintain a thorough understanding of customer behavior, preferences, and needs to guide marketing strategies.

• Create and uphold a testing and experimentation framework to continuously enhance campaign performance and customer experience.

⛳️ Requirements

• Strong knowledge of the Clevertap Platform.

• Ability to manage oneself effectively.

• Excellent analytical skills with the capability to leverage data for informed decision-making.

• Understanding of customer behavior and segmentation.

• Experience with A/B testing and experimentation.

• Familiarity with SMS and push notification marketing.

• Proficiency in HTML and CSS for email design.

• Basic graphic design skills for email marketing, with a passion for learning more.

🏝️ Benefits

• REMOTE OPPORTUNITY to work full time.

• 6% 401K retirement match.

• Healthcare benefits, including medical, dental, and vision insurance.

• Time-off benefits encompass 14 PTO days, 9 sick days, and the last week of the calendar year off as a company holiday.