Lifecycle Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Manage the comprehensive lifecycle marketing strategy throughout the prospect, trial, customer, and expansion phases.

• Design, construct, and enhance multi-channel campaigns utilizing email, in-app messaging, SMS, and various marketing automation platforms.

• Develop nurturing programs tailored for prospects, free users, existing customers, and expansion opportunities.

• Oversee lifecycle automation infrastructure, including tools such as Customer.io, Claude, N8N, audience segmentation, behavioral triggers, lead scoring, workflow logic, and documentation.

• Formulate audience segmentation strategies based on personas, funnel stages, firmographics, product behaviors, and use cases.

• Collaborate with Product and Growth teams to enhance onboarding processes, activation rates, feature adoption, and initiatives centered around product-led growth.

• Track lifecycle performance metrics related to engagement, conversion rates, activation, retention, expansion, MQL velocity, and pipeline influence.

• Create and implement A/B tests for messaging, timing, offers, and customer journeys to boost business performance.

• Work cross-functionally with Marketing, Sales, Product, Customer Success, and Revenue Operations to ensure lifecycle programs align with revenue objectives.

• Document workflows, automation processes, and lifecycle playbooks to facilitate long-term scalability.

⛳️ Requirements

• A minimum of 3 years of experience in Lifecycle Marketing, CRM Marketing, Growth Marketing, Demand Generation, or Marketing Automation within a B2B SaaS or rapidly growing technology firm.

• Proven track record of developing and refining automated customer journeys from concept through execution.

• Experience with Marketing Automation platforms such as Customer.io, HubSpot, Marketo, Braze, Iterable, N8N, Claude, Codex, or similar tools.

• Technical proficiency with Salesforce, Segment, Amplitude, landing page tools, customer data platforms, lead scoring models, behavioral triggers, and segmentation frameworks.

• Bachelor's degree or equivalent hands-on experience in Marketing, Growth, Revenue Operations, Lifecycle Marketing, or a related discipline.

🏝️ Benefits

• Health insurance

• 401(k) matching

• Flexible work hours

• Paid time off

• Professional development opportunities