Lifecycle Marketing Manager

This is a fully remote position, open to applicants anywhere in the world.

📋 Description

• Take charge of our lifecycle marketing strategy across all products.

• Design and enhance onboarding email journeys for new customers.

• Oversee ongoing email communications, announcements, newsletters, and campaigns.

• Develop lifecycle automations, such as sending content related to visited web pages or reminding users to schedule a demo post-webinar.

• Create customer segmentation strategies using HubSpot.

• Ensure the health of the CRM, manage email lists, preferences, suppression, and lifecycle stages.

• Collaborate with Product Marketing to promote new products and features via email.

• Work alongside Product, Design, Copywriting, and Marketing Operations to enhance customer communications.

• Evaluate campaign performance and continuously enhance open rates, click-through rates, conversions, and retention.

• Spot opportunities throughout the customer journey where automation can elevate the customer experience.

• Assist in establishing lifecycle marketing as a dedicated function at SafetyWing.

⛳️ Requirements

• Possess 5+ years of experience in lifecycle marketing, CRM, or email marketing.

• Have extensive experience with HubSpot Marketing Hub.

• Demonstrate a strong understanding of customer journeys, lifecycle automation, and segmentation.

• Be experienced in creating automated email workflows.

• Know how to leverage AI for efficiency while maintaining an authentic voice.

• Be comfortable analyzing campaign performance and making data-driven decisions.

• Exhibit excellent written communication skills.

• Show strong organizational skills and attention to detail.

• Ability to manage multiple campaigns simultaneously with ease.

• Be fluent in English.

• **😀 We appreciate working with individuals who:**

• Are eager to contribute to building a global social safety net on the Internet.

• Think independently rather than imitating others.

• Are open to experimenting with new ideas, even at the risk of failure.

• Are intellectually curious and receptive to new concepts.

• Approach challenges creatively and boldly.

• Exhibit strong integrity and choose to do the right thing.

🏝️ Benefits

• Enjoy a fully remote work environment – work from anywhere in the world.

• Access our own global safety net, providing worldwide health, income, and travel coverage.

• Receive a minimum of four weeks of vacation each year.

• Get a new laptop.

• Potential to unlock equity compensation, yearly home office allowance, and more!