Lifecycle Marketing Manager

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Implement and enhance lifecycle email and SMS marketing initiatives across various business divisions.

• Design customer journeys that boost engagement, retention, customer lifetime value, and overall revenue.

• Create and oversee automated marketing workflows from initial acquisition to long-term retention.

• Develop and implement campaign calendars for product launches, promotions, webinars, educational materials, and evergreen initiatives.

• Formulate advanced customer segmentation and tailored messaging strategies.

• Construct and refine welcome, nurture, abandoned cart, post-purchase, replenishment, win-back, onboarding, and upsell campaigns.

• Conduct continuous A/B testing on messaging, creative content, timing, offers, CTAs, and customer segments.

• Track campaign performance and offer actionable insights based on analytics.

• Create dashboards and report on key performance indicators for email and SMS marketing.

• Manage and enhance Klaviyo and HubSpot marketing platforms.

• Collaborate with marketing, creative, paid media, social media, web development, and external partners.

• Keep updated on lifecycle marketing trends, platform improvements, and best practices in marketing technology.

• Work closely with the Head of Marketing to enhance customer engagement, retention, and revenue across e-commerce and educational sectors.

⛳️ Requirements

• A minimum of 5 years of experience in lifecycle, email, and SMS marketing.

• Extensive hands-on experience with Klaviyo, including SMS marketing and compliance.

• Proficient in using HubSpot, including SMS marketing and compliance.

• Expertise in customer lifecycle strategies, segmentation, and personalization.

• Demonstrated experience in building and optimizing marketing automation workflows.

• Strong analytical abilities with experience in interpreting marketing performance metrics.

• Experience in managing A/B testing and optimizing conversion rates.

• Excellent direct-response copywriting skills.

• Background in supporting e-commerce businesses.

• Exceptional project management and communication skills with stakeholders.

• Capability to manage multiple campaigns concurrently in a fast-paced environment.

• Experience with high-ticket sales funnels is a plus.

• Background in health and wellness, supplements, functional medicine, education, coaching, or membership industries is advantageous.

• Familiarity with AI tools and Large Language Models (LLMs) is a bonus.

• Experience in enhancing customer data strategies and marketing technology ecosystems is preferred.

• Must currently reside in the Philippines and have legal authorization to work there.

• Must possess a reliable computer, high-speed internet connection, and a quiet, dedicated workspace for remote work.

🏝️ Benefits

• 100% Remote Work – Enjoy the flexibility of working from anywhere in the Philippines.

• Career Growth Opportunities – Acquire hands-on experience and engage in continuous learning.

• Collaborative & Innovative Team – Join a group of skilled professionals who prioritize excellence.

• Transparent and respectful interview process.

• Prompt feedback throughout the interview stages.