Lifecycle Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Manage the lifecycle strategy across Consensys’ product portfolio (including in-app notifications, in-app banners, push notifications, full screen modals, etc).

• Define the channel and messaging throughout a user's journey (covering new user education, activation, engagement, and retention).

• Capable of handling end-to-end lifecycle campaigns (from strategy formulation, briefing the creative team, building targeting, to quality assurance of the campaign and measuring outcomes).

• Create an experimentation roadmap for lifecycle channels. Continuously test and learn to identify the most effective content and messaging for various audiences.

⛳️ Requirements

• 4-8 years of experience in lifecycle marketing.

• Strong project management abilities to oversee multiple experiments at various stages of development.

• Hands-on experience with Customer Engagement Platforms (CEP) such as Braze.

• Familiarity with marketing and analytical tools like Segment, Mixpanel, and Preset.

• Self-starter with a data-driven, results-oriented, and customer-focused mindset.

• Exceptional verbal and written communication skills, capable of simplifying complex ideas for a diverse audience.

• Experience in Web3 is a plus.

🏝️ Benefits

• Health insurance.

• Paid time off.

• Flexible work arrangements.

• Professional development.