Lifecycle Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Map the entire customer journey comprehensively, from signup through to the moments that indicate paid conversion, and subsequently to the behaviors that suggest long-term engagement.

• Measure the points of failure: identify where the funnel leaks, the extent of the leakage, and which user segments are affected.

• Design and implement experiments to tackle the most significant breakages using the most suitable tools for each situation, such as in-app prompts, email communication, onboarding redesign, pricing prompts, and feature highlighting.

• Manage the complete lifecycle communication stack, which includes email, in-app messages, push notifications, tooltips, empty states, upgrade prompts, and win-back campaigns.

• Establish success metrics with clear KPIs, monitor them regularly, and keep the team informed and aligned.

• Leverage AI extensively for lifecycle copywriting, segmentation, lead scoring, alerts, and personalization.

⛳️ Requirements

• You have experience in growth, lifecycle, or customer marketing PM roles within a high-volume business, ideally in Prosumer SaaS or Consumer sectors.

• You have developed and launched lifecycle email programs and in-app messaging initiatives.

• You possess a strong analytical mindset, thinking in terms of funnels, cohorts, and decile scoring.

• You prefer to execute tasks yourself rather than overseeing a team doing the work.

• You have a background in automating aspects of your own responsibilities.

• You are naturally inquisitive and ask "why is this number what it is" before receiving input from others.

• Bonus: experience in fintech, wealthtech, or with products that have both free and premium tiers.

🏝️ Benefits

• Competitive compensation package, inclusive of stock options.

• Comprehensive benefits package featuring medical, dental, and 401(k) contributions.