This is a fully remote position, open to applicants in Argentina.

• Take ownership of the email and SMS calendar in Klaviyo, managing the process from brief through quality assurance, launch, and post-send analysis.

• Develop and enhance Welcome, Browse Abandonment, Cart Abandonment, Post-Purchase, Cross-Sell, Win-Back, and replenishment workflows.

• Create impactful customer segments based on purchase behavior, engagement, product affinity, predicted value, and lifecycle stage.

• Uphold a structured A/B testing strategy across subject lines, offers, content, timing, frequency, and flow logic.

• Oversee deliverability, list growth, consent, suppression, and sender reputation; proactively resolve issues to prevent revenue impact.

• Collaborate with creative and merchandising teams to transform imperfect inputs into on-brand campaigns swiftly.

• Generate weekly reports on revenue, conversion rates, repeat purchases, lifetime value (LTV), unsubscribe rates, spam rates, and flow health.

• Minimum of 3 years of experience in lifecycle, retention, or CRM for a direct-to-consumer (DTC) or e-commerce brand.

• Extensive hands-on experience with Klaviyo, including custom properties, event triggers, flow logic, segmentation, and reporting.

• Proficient in Shopify and familiar with the associated e-commerce ecosystem.

• Comfortable working with spreadsheets and articulating performance insights without relying solely on platform attribution.

• Strong copy evaluation skills, meticulous QA practices, and the capability to deliver independently at a rapid pace.

• Beneficial but not mandatory: Experience with Gorgias, Recharge, Attentive, Postscript, or loyalty and referral programs.

• Experience enhancing deliverability or transitioning a large account into Klaviyo.

• Demonstrated examples of flows, campaigns, or retention programs that significantly improved LTV or repeat purchase rates.

• Health insurance

• Flexible work arrangements

• Professional development

Lifecycle Marketing Manager

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