Lifecycle Marketing Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• You will take charge of lifecycle marketing and product-led growth (PLG) for Ignition.

• You will oversee our self-service growth engine from start to finish: including trial-to-paid conversions, lifecycle email marketing and retention strategies, as well as managing our website's AI chatbot experience.

• You will lead a collaborative framework of AI agents, which encompasses our Lifecycle Agent (an AI-driven lifecycle marketing automation tool) and a prospecting agent.

• You will establish the strategy, customer journeys, and quality standards for a significantly larger volume of lifecycle initiatives than a single person could manually construct, with the agents serving as your production team.

• You will dedicate time to reviewing drafts and maintaining the knowledge base that supports the Lifecycle Agent.

• You will manage AI-Chat, our website's conversational AI assistant, ensuring its accuracy, responses, and the way it directs prospects to sales.

• You will define success metrics, regularly audit outputs, and remain accountable for everything delivered within your area of responsibility.

• You will engage in cross-functional collaboration with RevOps/Marketing Ops, Product, and Product Marketing teams.

⛳️ Requirements

• Demonstrated experience in lifecycle marketing, email marketing, or product-led growth (PLG) within a SaaS environment.

• A genuine interest in AI and operations led by agents; while extensive experience is not required, enthusiasm for developing this expertise and taking ownership of more of the sales funnel is essential.

• Practical experience with HubSpot or a comparable marketing automation/CRM platform, alongside Amplitude or similar analytics and experimentation tools.

• A mindset of ownership, leveraging data to inform decisions and achieve results.

• A strong sense of ownership: you prioritize outcomes over mere activity.

🏝️ Benefits

• Comprehensive Health/Dental/Vision insurance starting from day one of employment, along with RRSP matching after three months.

• Employee recognition initiatives.

• A quarterly wellness allowance to use for your personal wellness needs.

• Flexible working arrangements supported by office reimbursement and a cell phone allowance, enabling you to effectively work from home.

• Assistance with personal tax returns—after all, we are in the accounting industry!

• 20 days of accrued paid time off annually, in addition to 10 wellbeing days each year.

• An additional paid day off to celebrate your birthday, plus paid leave for volunteering activities.