Lifecycle Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and execute comprehensive lifecycle programs (onboarding, activation, engagement, retention, advocacy) for Engine's primary travel platform, incorporating pathways that encourage deeper utilization of platform features at optimal moments.

• Craft engaging, data-driven user journeys that lead customers from their initial signup to becoming power users.

• Establish a robust testing framework to assess messaging, timing, channel combinations, and segmentation strategies.

• Collaborate closely with Product Managers and Product Leads to ensure lifecycle programs align with product priorities and feature launches.

• Independently design and implement lifecycle campaigns using Customer.io (or a comparable platform).

• Monitor ongoing cohort behaviors, pinpoint drop-off areas, and convert data into actionable insights that enhance product metrics (activation rate, feature utilization, retention).

• Compose and refine persuasive, brand-aligned emails and in-product messages that motivate user action.

• Identify the optimal blend of email, in-product messaging, and additional channels to engage users with timely and relevant communications.

⛳️ Requirements

• Over 4 years of experience in lifecycle, CRM, or growth marketing roles, demonstrating success in enhancing product adoption and retention metrics.

• Strong analytical capabilities with proficiency in tools such as Looker, Snowflake, or similar analytics platforms.

• Outstanding copywriting abilities for emails, in-product messages, and user-facing content.

• Proven experience collaborating closely with Product teams, influencing roadmaps, and taking responsibility for product outcome metrics beyond just marketing metrics.

• Practical experience with Customer.io (or similar platforms like Iterable, Braze), Salesforce, and analytics tools.

• A history of designing and executing structured A/B tests, analyzing outcomes, and iterating based on data insights.

• In-depth understanding of user intent and behavior, with the ability to create user journeys that are perceived as helpful rather than disruptive.

🏝️ Benefits

• Competitive base salary aligned with the role and experience, along with opportunities for bonuses, commissions, and equity.

• Explore our complete benefits package at engine.com/culture.

• Different roles require various environments for success; hence, we utilize a hybrid-hub model. Whether you’re located in one of our fantastic offices or working fully remote, we’ll ensure you have the resources necessary to thrive.