Lifecycle Marketing Manager

This is a fully remote position, open to applicants in Illinois.

📋 Description

• Develop and implement email and push notification strategies throughout the customer lifecycle.

• Create compelling copy that encourages customer engagement and highlights the value of myDinova Rewards.

• Manage the communications calendar and campaign strategy, overseeing user acquisition, onboarding, retention, and reactivation.

• Establish audience segmentation and targeting criteria to deliver pertinent messaging at each stage of the lifecycle, collaborating with the Marketing Automation Manager for technical execution.

• Uphold brand guidelines for myDinova Rewards, ensuring a consistent voice and visual identity across all channels.

• Work alongside the Marketing Automation Manager to convert campaign strategies into technical execution.

• Evaluate campaign performance data to discover trends, insights, and opportunities for optimization.

• Design and execute A/B testing strategies to enhance engagement and point redemption.

• Collaborate with the Marketing Manager for Restaurant Retention to support communication strategies for promotions targeting restaurant partners.

• Engage cross-functionally with product and technology teams to synchronize messaging with new features and capabilities.

⛳️ Requirements

• Proven experience with marketing automation platforms is essential (experience with SFMC or Braze is a plus).

• Required experience with loyalty programs; familiarity with the hospitality or dining industry is advantageous.

• Strong copywriting capabilities, with a knack for creating engaging and personalized messaging.

• Comprehensive understanding of customer lifecycle stages and segmentation strategies.

• Analytical mindset with the ability to convert data into actionable insights.

• Experience in brand development with consistent execution across various channels.

• Excellent communication skills and ability to collaborate across departments.

• Bachelor’s degree in a relevant field.

• Over 5 years of marketing experience, with at least 3 years dedicated to omnichannel or lifecycle campaign management.

🏝️ Benefits

• Excellent benefits from day one, including medical, dental, vision, FSA, company-paid life insurance, and more—along with a 401(k) that includes company matching.

• Opportunities for growth. Benefit from strong training, development, and competitive compensation.

• Maintain work-life balance. Our flexible PTO policy allows you to take time off when necessary—no accrual required.