Lifecycle Marketing Manager

This is a fully remote position, open to applicants in Connecticut.

📋 Description

• Develop and implement a thorough email and SMS content strategy for all Blueroot Health brands, aligned with goals for acquisition, retention, and revenue.

• Manage the editorial calendar for lifecycle communications, encompassing campaigns, automated flows, transactional messages, and SMS dispatches.

• Craft engaging, on-brand email and SMS content—including subject lines, preview text, body text, and CTAs—tailored to each brand's identity and audience.

• Design and execute automated flows such as welcome series, abandoned cart and browse recovery, post-purchase, win-back, replenishment, and cross-sell journeys.

• Plan and carry out SMS campaigns and automations while ensuring compliance with TCPA, CTIA, and carrier regulations, including list growth, consent management, and quiet hours.

• Create and refine audience segments utilizing behavioral, transactional, and profile data to provide relevant, personalized content at scale.

• Conduct ongoing testing programs (A/B and multivariate) across subject lines, content, send times, offers, and channel mix; document findings and apply insights throughout the program.

• Analyze and report on channel performance through KPIs such as open rate, CTR, conversion rate, revenue per recipient, list growth, unsubscribe and spam rates, as well as SMS-specific metrics (opt-in rate, CTR, revenue per send).

• Provide regular performance updates to the Director of Marketing Communications, including clear insights and suggested next steps.

• Oversee email deliverability aspects—sender reputation, authentication (SPF, DKIM, DMARC), list hygiene, and inbox placement.

• Ensure all communications adhere to GDPR, CAN-SPAM, TCPA, and other relevant regulations.

• Collaborate with design, brand, e-commerce, and customer service teams to synchronize messaging, creative, and offers across various touchpoints.

• Stay informed on industry trends, competitor initiatives, and emerging best practices in email and SMS, and provide recommendations accordingly.

• Perform other assigned duties.

⛳️ Requirements

• At least 5 years of professional experience in email marketing, including a minimum of 2 years focused on SMS or broader lifecycle marketing.

• Advanced proficiency in Klaviyo and HubSpot; experience with an SMS platform like Attentive, Postscript, or Klaviyo SMS.

• Demonstrated copywriting abilities with a portfolio showcasing email and SMS work that produced measurable results.

• Strong HTML coding skills for the development and troubleshooting of email templates.

• Proven experience in crafting segmentation strategies, automated flows, and drip programs from the ground up.

• Comprehensive understanding of email deliverability (authentication, reputation, list hygiene) and SMS compliance (TCPA, CTIA, carrier filtering).

• Strong analytical skills and proficiency in Excel; comfortable extracting, interpreting, and presenting performance data.

• Exceptional attention to detail, strategic thinking, and capability to manage multiple brands and priorities in a dynamic environment.

• Self-motivated work ethic with the ability to work independently while meeting deadlines.

🏝️ Benefits

• Health benefits

• Flexible work arrangements

• Professional development opportunities