Lifecycle Marketing Manager

This is a fully remote position, open to applicants in Connecticut, +9 more states.

📋 Description

• Interact with customers to guide them towards important publishing milestones.

• Present your concepts and bring them to fruition – you play a vital role in our lifecycle strategy.

• Maintain essential journey maps to inform loyalty and retention strategies, and enhance programs that drive various engagement KPIs.

• Ensure alignment of lifecycle marketing programs with the roadmap and business objectives.

• Identify and define customer segments and journeys to create a personalized experience that maximizes engagement.

• Develop, implement, and refine multi-channel retention marketing campaigns across all company touchpoints.

• Create reporting dashboards and monitor KPIs to evaluate the effectiveness of lifecycle initiatives and provide forward-looking recommendations.

• Keep up-to-date with industry trends, competitor insights, marketing best practices, and emerging technologies.

⛳️ Requirements

• Over 5 years of experience in customer marketing and retention strategy is essential.

• A Bachelor’s degree in marketing, communications, or a related field is required.

• Proficiency with marketing automation software, including ESPs, CDPs, and CRMs, is necessary.

• Experience in executing multichannel strategies (e.g., in-product messaging, email nurture, SMS, website, ads, prompts, etc.) is required.

• Familiarity with A/B testing and the ability to proactively suggest optimizations is essential.

• Experience in creating content and assets, along with knowledge of design principles, is necessary.

• Experience in academic publishing with a focus on author marketing during the manuscript submission process is advantageous.

• Background in user experience (UX) and/or design thinking is a plus.

• Experience with customer research, journey mapping, and loyalty programs is beneficial.

🏝️ Benefits

• Generous paid time off

• Paid sick and safe leave

• Flexible Work Schedule

• Competitive medical, dental, and vision benefits

• Exceptional retirement benefits

• Monthly remote stipend

• Training and Tuition assistance

• Employee Assistance Program