Lifecycle Marketing Lead – Luxury Fashion

This is a fully remote position, open to applicants in Canada.

📋 Description

• You will be responsible for customer loyalty, retention, re-engagement, and managing our owned channels: email and social media.

• You will oversee our email program in Klaviyo from start to finish — including the campaign calendar, trigger-based flows (such as welcome, browse and cart abandonment, post-purchase, and winback), segmentation, testing, and deliverability.

• You will focus on enhancing the repeat purchase rate by creating journeys that encourage a first order to become a second and reactivating customers who have become inactive.

• You will relaunch our loyalty program comprehensively — from positioning and mechanics to building (across Shopify and Klaviyo), launching, and measuring its success.

• You will personalize our marketing campaigns and on-site experiences by leveraging browsing behavior, purchase history, and brand affinities.

• You will manage our organic social presence as a genuine owned channel, creating content that enhances the brand and contributes to the sales funnel.

⛳️ Requirements

• A candidate who has experience running lifecycle/CRM at an ecommerce brand or marketplace and is eager to take full ownership of the customer relationship — not just executing a channel.

• A proactive individual who builds rather than briefs — you are hands-on in Klaviyo and Shopify (segments, flows, events, integrations) and do not require an agency or engineer for most of your projects.

• A person who utilizes AI on a daily basis and views it as a powerful tool rather than a mere novelty.

• A professional who possesses both taste and rigor — capable of crafting a subject line that a luxury customer would genuinely open and ensuring that a campaign is deemed successful only when it is proven to be incremental.

🏝️ Benefits

• A remote-first work environment with opportunities to meet in person throughout the year as needed.

• Trust in team members to manage their own schedules, with a belief that taking time off to recharge enhances long-term productivity.