Lifecycle Marketing Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of Prosper's lifecycle marketing strategy.

• Establish communication methods with clients throughout their journey across all Prosper offerings.

• Design and implement structured experimentation.

• Develop and oversee a comprehensive testing roadmap aimed at achieving business outcomes.

• Manage and enhance our lifecycle platform.

• Take charge of Customer.io and the underlying infrastructure for lifecycle communications.

• Analyze and refine key metrics related to the lifecycle.

• Craft engaging customer communications.

• Create systems and processes.

• Collaborate across the organization to enhance the customer experience.

⛳️ Requirements

• 5–8 years of experience in marketing, growth, or related fields, with a minimum of 2 years dedicated to lifecycle marketing.

• Proficient in lifecycle platforms.

• Strong analytical skills.

• Thinker focused on the customer journey.

• Exceptional sense of ownership.

• Strong mindset for experimentation.

• Thoughtful and effective copywriter.

• Curiosity about technical aspects.

• Ability to operate across functions.

• Mindset geared towards building and creating.

• Driven by mission-oriented values.

🏝️ Benefits

• Our culture blends thoughtfulness, kindness, and high performance.

• We set ambitious objectives and hold ourselves accountable for their achievement.

• We prioritize integrating insights from experts in our field, including clinicians and autistic self-advocates.

• Our team comprises individuals from prestigious firms such as Bain, McKinsey, BCG, FirstHand Health, Rula, SeatGeek, and Benchling, as well as esteemed institutions like Harvard, MIT, Stanford, Yale, Penn, Dartmouth, Northwestern, Vanderbilt, and more.

• Client-focused - Our mission is to solve genuine problems for our clients. We prioritize solutions that enhance client experiences, even if they present challenges for us. We never lose sight of the individual on the other end.

• Resourceful - We employ creativity, resourcefulness, and determination to achieve our objectives, maximizing our impact with limited resources.

• Commitment to excellence - We grow intentionally by seeking improvements and providing and receiving feedback. We uphold the highest standards and continually strive to elevate them.

• Good character - We emphasize kindness, honesty, and creating an enjoyable work environment. We value transparency, even in uncomfortable situations, and treat everyone with respect while actively supporting our teammates.