Lifecycle Marketing Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and manage MOIC's lifecycle marketing strategy throughout the entire customer journey, focusing on retention and re-engagement.

• Create initiatives that enhance repeat visits, customer lifetime value, and overall guest interaction.

• Identify essential customer behaviors, opportunities, and lifecycle moments that contribute to significant business results.

• Establish audience segmentation frameworks based on guest behavior, purchase history, geography, visitation frequency, and engagement trends.

• Assess, select, and implement lifecycle marketing and CRM technology solutions.

• Lead the deployment and optimization of tools such as Braze, Iterable, Salesforce Marketing Cloud, HubSpot, Klaviyo, or comparable platforms.

• Collaborate with internal stakeholders to ensure customer data is organized and accessible for lifecycle initiatives.

• Develop scalable systems and processes that facilitate long-term lifecycle growth.

• Design and execute automated lifecycle programs across various channels.

• Create tailored customer journeys that enhance engagement and conversion rates.

• Formulate testing frameworks to continually optimize messaging, targeting, timing, and performance.

• Establish lifecycle marketing reporting, KPIs, and attribution models.

• Analyze customer behavior and campaign performance to uncover growth opportunities.

• Measure and report on retention, repeat visitation, customer lifetime value, engagement, and revenue impact.

• Translate insights into actionable recommendations for leadership and cross-functional partners.

• Collaborate closely with Marketing, Product, and Operations teams to align lifecycle initiatives with broader business objectives.

• Influence customer experience strategy through data-driven insights and trends in customer behavior.

• Act as the internal subject matter expert on lifecycle marketing, CRM strategy, retention, and customer growth.

⛳️ Requirements

• 8+ years of experience in lifecycle marketing, CRM, retention marketing, or customer growth.

• Proven experience in building lifecycle programs from the ground up.

• Experience in owning business outcomes beyond just campaign execution.

• Strong analytical and segmentation capabilities.

• Familiarity with Braze, Iterable, Salesforce Marketing Cloud, HubSpot, Klaviyo, or similar platforms.

• Ability to work strategically while maintaining a hands-on approach.

• Strong leadership skills across cross-functional teams.

🏝️ Benefits

• Competitive pay

• Annual bonus

• 401(k)

• Stock options

• PTO and sick time

• Dental insurance

• Health insurance

• Vision insurance

• Perks including Classpass, commuter discounts, employee assistance program, and, of course, unlimited ice cream

• Employee development opportunities

• 16 free museum tickets per year for friends and family, plus free entry for self

• 50% off retail products

• Opportunities for advancement within the organization