Lifecycle Marketing, Customer Engagement Manager

📋 Description

• Take ownership of the customer engagement strategy throughout the entire lifecycle, including onboarding, activation, ongoing engagement, renewal, and reactivation.

• Create and enhance multi-channel experiences spanning email, SMS, push notifications, and in-app messaging to boost engagement and service adoption.

• Develop and expand automated lifecycle journeys such as welcome, onboarding, feature adoption, renewal notifications, and win-back initiatives.

• Collaborate with Subscription Growth and In-App teams to foster engagement that enhances conversion, retention, and plan upgrades.

• Utilize behavioral and lifecycle data to establish audience cohorts and deliver personalized, timely communications.

• Analyze extensive datasets to pinpoint engagement opportunities, segment users, and refine lifecycle strategies to consistently enhance the customer experience.

• Manage reporting and performance tracking across email and in-app engagement channels, converting insights into actionable recommendations.

• Experiment with and optimize messaging, cadence, and channel combinations through testing and A/B analysis.

• Work alongside Product, Data, and Creative teams to guarantee a unified, seamless, and insight-driven customer journey.

⛳️ Requirements

• Over 5 years of experience in lifecycle management, CRM, customer engagement, or retention marketing.

• Background in a subscription, SaaS, or recurring revenue model.

• Exceptional analytical skills with experience in utilizing customer data to build cohorts and shape marketing strategies.

• Hands-on experience managing reporting and performance analysis across various lifecycle channels (email, in-app, push, etc.).

• Familiarity with marketing automation platforms such as Klaviyo or similar tools.

• Demonstrated knowledge of customer engagement strategies, segmentation, and personalization techniques.

• Strong cross-functional collaboration and communication abilities.

🏝️ Benefits

• Health insurance

• 401(k) matching

• Flexible work hours

• Paid time off

• Professional development opportunities