Lifecycle Marketing Coordinator

This is a fully remote position, open to applicants in Argentina.

📋 Description

• Assist in the creation, scheduling, quality assurance, and launch of email and SMS campaigns utilizing Twilio and SendGrid under the guidance of senior staff.

• Aid in establishing and QAing automated lifecycle flows, which include onboarding sequences, re-engagement campaigns, retention triggers, and other marketing initiatives focused on the customer lifecycle.

• Support the organization of audience lists, segmentation criteria, suppression files, and documentation of workflows.

• Help prepare and format email templates in collaboration with the design team.

• Coordinate timelines for campaigns, internal deliverables, and marketing calendars to ensure timely launches.

• Maintain well-organized libraries of marketing assets, templates, and documentation for campaigns.

• Assist in setting up A/B tests and document outcomes for subject lines, calls to action, and content variations.

• Support testing, tracking, and reporting of campaigns across both email and SMS channels.

• Compile and keep performance reports that track key metrics such as open rates, click-through rates, conversions, engagement, and unsubscribes.

• Help identify trends in campaign data and highlight opportunities for optimization and process enhancements.

• Ensure that all campaigns adhere to relevant regulations, including CASL, CAN-SPAM, and GDPR.

• Assist with list hygiene tasks, including managing bounces, opt-outs, and suppression lists.

• Maintain documentation related to campaign workflows, platform settings, operational processes, and guides.

• Support continuous improvements in marketing processes and operational workflows.

• Collaborate closely with the Director of Marketing and senior team members to align on campaign priorities and objectives.

• Work in conjunction with marketing, design, and content teams to ensure campaigns are executed correctly, assets are delivered punctually, and messaging is consistent with the brand.

• Engage in team meetings, share ideas, and ask questions.

⛳️ Requirements

• Up to 1–2 years of experience in email marketing, digital marketing, or related areas (internships and relevant coursework are considered).

• Basic understanding of email marketing principles: deliverability, segmentation, open rates, and click-through rates.

• Comfortable working with data and digital tools; familiarity with dashboards or spreadsheets is a plus.

• Strong attention to detail: adept at noticing what others may overlook and taking quality seriously.

• Excellent written communication skills in English.

• A strong desire to learn about marketing platforms and progress into a technical marketing role.

• Proficiency in English (both written and spoken); Spanish is a valuable asset.

• Experience with email platforms such as Mailchimp, HubSpot, Klaviyo, SendGrid, or similar is beneficial.

• Some exposure to SMS marketing or a basic understanding of how SMS campaigns function.

• Familiarity with A/B testing concepts.

• Basic knowledge of HTML or a willingness to learn about email templating.

• Educational background or coursework in marketing, communications, business, or related fields.

• Any experience in digital, technology, or startup environments is a plus.

🏝️ Benefits

• Mentorship from seasoned marketers and direct access to senior leadership.

• Hands-on experience with enterprise platforms (Twilio, SendGrid) from the outset.

• A culture that values curiosity, precision, and ownership.

• Flexible remote or hybrid work options.

• A clear growth trajectory towards a full Lifecycle Marketing Specialist or Marketing Analyst position.