Lifecycle Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the lead lifecycle starting from marketing-accepted leads to demo requests, covering both high-velocity and enterprise strategies.

• Develop and implement nurture programs and customer journeys tailored by segment and stage to facilitate leads toward a demo, collaborating with content and product marketing for the necessary assets.

• Manage segmentation, sending strategies, and sequencing across email and lifecycle channels.

• Oversee email deliverability, sending reputation, and list health in conjunction with revenue operations regarding the underlying data.

• Establish and uphold lead scoring and stage definitions with revenue operations and sales to ensure consistency in understanding MAL and Demo Requested.

• Re-engage with dormant and leads that are not yet ready, preventing them from going cold.

• Lead Account-Based Marketing (ABM) initiatives directed at named target accounts, focusing on enterprise and acute motions.

• Develop and execute coordinated, multi-channel account strategies—utilizing email, website personalization (in collaboration with the website owner), paid advertising (with the agency), and sales outreach—to guide accounts toward a demo.

• Collaborate with segment demand-generation leaders who define target accounts and messaging; you will manage orchestration and execution of the strategies.

• Work closely with Sales Development Representatives (SDRs) and Account Executives (AEs) to ensure that marketing and sales plays are sequenced and not duplicated.

• Operationalize intent and engagement signals (for instance, from 6sense) into timely actions, leveraging enriched data provided by revenue operations without owning the data enrichment process.

• Measure engagement, pipeline influence, and demos generated at the account level.

• Take ownership of the conversion rate from MAL to Demo Requested as the primary performance metric of the role.

• Collaborate with the Website Experience & Conversion Manager on the landing pages and forms driven by your programs to maintain a smooth journey from email to page to conversion.

• Identify and eliminate friction points from the initial marketing touch to demo request.

• Continuously test subject lines, offers, sequences, and play designs, and respond to data insights.

⛳️ Requirements

• 3–5 years of experience in lifecycle or email marketing, demand generation, ABM, or marketing automation within a B2B context.

• Practical experience with a marketing automation platform such as Pardot, HubSpot, or Marketo, including building journeys, segmentation, and scoring.

• Proven track record in designing nurture programs that effectively guide leads through a funnel to a clear conversion, such as a demo or meeting.

• Experience executing ABM programs and collaborating with sales on named accounts.

• Familiarity with intent data and ABM platforms like 6sense or similar systems, utilized as a user, while revenue operations manage the data foundation.

• Proficiency with CRM (Salesforce) and a solid understanding of the flow of leads and accounts between marketing and sales.

• Strong analytical capabilities: funnel and conversion analysis, segment and cohort performance, and email and account-level metrics.

• Basic knowledge of email deliverability principles.

• Excellent communication skills to align marketing and sales on shared definitions and coordinated strategies.

• Result-oriented; comfortable with taking ownership of metrics and reporting on them.

• Comfortable working alongside AI tools and agents to enhance output and quality.

🏝️ Benefits

• Remote-first work environment.

• Health, Dental, Vision, Life, and Disability Insurance options available from day one.

• 401K with company match and immediate vesting.

• 17 company holidays, 2 floating holidays, plus a competitive paid time off policy.

• Opportunities for internal advancement.