Lifecycle Growth & Reactivation Intern

This is a fully remote position, open to applicants in Poland.

📋 Description

• Identify Opportunity Segments

• Research and evaluate three dormant or low-activity customer segments as potential candidates for return-to-MAU initiatives

• Analyze behavioral patterns, engagement declines, and possible reactivation triggers

• Assess the size of the opportunity and its potential impact

• Choose one primary segment to transition from insight to execution

• Build a Reactivation Campaign

• Create a lifecycle messaging strategy customized for your chosen segment

• Design a thoroughly vetted campaign (including email, in-product, and digital touchpoints)

• Write engaging copy that inspires action

• Collaborate cross-functionally with analytics and marketing teams

• Measure Impact & Present Insights

• Monitor campaign performance and return-to-product behavior

• Evaluate reactivation lift and subsequent engagement

• Determine the factors that drive renewed momentum

• Prepare a comprehensive executive presentation with recommendations for scaling

⛳️ Requirements

• Currently enrolled in a three-year bachelor’s degree program and planning to return to the program after the internship, graduating by June 2027

• Pursuing a degree in Marketing, English, Communication, or a related field

• Excellent written communication skills

• Experience collaborating in a team-oriented environment

• Strong organizational skills while managing multiple priorities

• Must be adaptable and quick to learn new software - familiarity with Lithium/Khoros or other community software, Trello, Confluence, Bunchball/Nitro, and Excel is advantageous but not mandatory

• Available to commit to a full-time (40 hours/week) internship for 12 weeks during Summer 2026

🏝️ Benefits

• Health and wellbeing resources

• Paid volunteer days

• Flexible work arrangements