Lifecycle & Growth Marketing Lead

This is a fully remote position, open to applicants in Connecticut.

📋 Description

• Design and implement the activation and conversion funnel to transform prospects into paying customers.

• Analyze onboarding challenges and identify conversion obstacles.

• Recognize high-intent cohorts and enhance conversion rates.

• Create and launch campaigns utilizing email, SMS, push notifications, and in-app messaging.

• Draft compelling copy, establish segments, conduct quality assurance on flows, and deploy campaigns efficiently.

• Conduct ongoing A/B testing across incentives, messaging, timing, and channel integration.

• Manage Attentive, VWO, and analytics platforms.

• Collaborate with engineering teams to enhance tracking and reporting capabilities.

• Utilize SEO and paid acquisition insights to develop impactful messaging.

• Develop an offer strategy and calendar.

• Bridge Marketing with Sales and Customer Support by addressing customer inquiries, friction, churn, and hesitations.

• Keep Sales and Customer Support updated on forthcoming Marketing initiatives.

• Use AI to enhance experimentation and testing processes.

• Oversee the website customer funnel, landing page conversions, and customer engagement metrics.

⛳️ Requirements

• 2–5+ years of experience in growth, lifecycle, CRM, or performance marketing within consumer digital products.

• Strong preference for experience in healthcare or direct-to-consumer business settings.

• Proven track record of improving activation or conversion metrics.

• Experience in personally building and launching multi-channel lifecycle campaigns.

• Proficient in executing tasks directly within marketing platforms.

• Capable of making informed decisions with limited data.

• Familiarity with analytics platforms like GA4 and Looker.

• Understanding of funnel metrics, CAC-to-LTV ratios, and cohort behaviors.

• Experience with Attentive, VWO, and campaign tracking tools.

• Ability to thrive in a small, hands-on team environment.

🏝️ Benefits

• Health insurance with 80% of the premium covered by the employer.

• Employer-paid dental and vision coverage.

• IRA with company matching and no vesting period.

• Paid time off (PTO).

• Paid company holidays.