Lifecycle & CRM, LATAM

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Spearhead the enhancement of the new user onboarding experience by executing product iterations, tailored marketing campaigns for individual users, and targeted engagement strategies aimed at boosting new user activation and first-time transaction (FTT) conversion rates.

• Develop a thorough user lifecycle management system and user segmentation framework, while increasing user engagement and repeat purchase frequency through the creation of membership programs, point systems, gamification, and various other strategies, including cross-selling.

• Create and refine user referral and viral growth mechanisms to promote organic product growth.

• Direct A/B testing and user segmentation strategies to optimize operations and ensure effective allocation of operational resources.

• Work collaboratively with teams throughout the organization to facilitate the smooth execution of lifecycle marketing strategies and campaigns.

• Leverage strong logical reasoning and data analysis capabilities to extract business insights, identify challenges, and devise data-driven solutions.

• Maintain up-to-date knowledge of each Business Unit's products, encompassing their features, user preferences, and pain points.

⛳️ Requirements

• Demonstrated history of successful growth from zero to one, or from one to a thousand users, leading initiatives focused on user retention, conversion, and repeat purchases with measurable outcomes.

• More than 7 years of experience in the internet sector, including over 3 years in senior user growth positions within transaction-based industries such as e-commerce or fintech.

• Proven ability to independently manage growth projects, operations, or campaigns utilizing a systematic framework and methodology.

• Comprehensive understanding of key operational methodologies, including A/B testing, funnel analysis, and tailored strategies.

• Familiarity with marketing automation platforms/tools.

• Possess strong data-driven analytical skills, capable of establishing and enhancing data monitoring and analysis systems for user operations, with a keen ability to identify issues through data and propose related solutions.

• Solid understanding of working with various Business Unit products, along with the capacity to grasp user preferences and pain points.

🏝️ Benefits

• Competitive salary and company benefits

• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)