Life Cycle Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Design and implement multi-channel member journeys utilizing email, SMS, push notifications, and emerging platforms.

• Execute weekly email marketing campaigns, handling briefs, copywriting, collaboration on design, and HTML construction.

• Oversee the execution of lifecycle campaigns by managing the campaign calendar and utilizing Asana.

• Ensure timely delivery of design, copy, development, and deployment processes.

• Develop and test messaging strategies and hypotheses aimed at enhancing engagement, conversions, and member experiences.

• Collaborate with the analytics team to generate reports and optimize performance.

• Monitor key performance indicators (KPIs) and report on the effectiveness of campaigns.

• Modify campaign strategies based on performance metrics.

• Manage specific vendor relationships and oversee non-automated data feeds.

⛳️ Requirements

• A minimum of 4 years of experience in consumer lifecycle marketing, user engagement, or retention.

• A background in eCommerce is essential.

• Experience in both B2C and B2B environments is required.

• Preference for candidates with app and/or subscription experience.

• Experience in health and wellness or luxury sectors is advantageous.

• Familiarity with Iterable, Mode, Google Analytics, Parcel, and Asana is preferred; experience with similar tools will also be considered.

• Proficient in using Claude or ChatGPT desktop applications and AI tools for copy and design while preserving a human touch.

• Required knowledge of dynamic templating and personalization.

• Strong analytical and problem-solving abilities.

• Excellent written and verbal communication skills.

• Basic to intermediate skills in HTML and CSS.

• Light understanding of CAN-SPAM, CCPA, MPP, and other legal and industry challenges is a plus.

• A solutions-oriented mindset is essential for success.

🏝️ Benefits

• Competitive salaries.

• Comprehensive medical, dental, and vision insurance fully covered.

• Fully funded company offsites held twice a year.

• Complete access to the Signos system, including Continuous Glucose Monitoring (CGM) and app access, at no cost.

• 401(k) retirement plan.

• MacBook provided.

• Flexible vacation policy.

• Opportunity for fully remote work.