Lead Specialist, Marketing

This is a fully remote position, open to applicants in New Jersey.

📋 Description

• Take ownership of the marketing strategy and execution for designated global strategic partners and priority accounts.

• Create and implement joint go-to-market and co-marketing plans that align with business objectives, account priorities, and partner roadmaps.

• Serve as the primary day-to-day marketing liaison for hyperscaler partners, overseeing alignment, timelines, and deliverables.

• Identify and advance new partner engagement opportunities in collaboration with internal stakeholders.

• Plan and execute comprehensive marketing programs, including events, executive forums, ABM campaigns, webinars, email, social media, paid advertising, and sponsorships.

• Collaborate closely with the Events, ABM, Communications, and Digital teams to ensure coherent campaign execution.

• Oversee the creation of co-branded content such as case studies, blogs, and promotional materials.

• Lead the complete campaign execution process from planning and launching to measuring and optimizing.

• Partner with Client Partners, Sales Leaders, and Partner Ecosystem Managers to ensure marketing activities align with account strategies.

• Develop and maintain sales-ready assets, toolkits, and enablement resources.

• Support executive engagement initiatives associated with key campaigns, events, and partner programs.

• Act as the central coordination point across Marketing, Sales, Product, and external partners.

• Translate intricate partner and product messaging into clear and compelling market narratives.

• Monitor campaign performance and marketing results, offering insights and recommendations.

• Report on contributions to pipeline, awareness, and engagement metrics.

• Continuously enhance programs based on performance data, partner feedback, and business priorities.

⛳️ Requirements

• 8–10+ years of experience in partner marketing, B2B marketing, ABM, or strategic marketing roles.

• Proven experience working with large global partners or enterprise accounts.

• Strong skills in program management and stakeholder management.

• Experience navigating complex, matrixed organizations.

• Exceptional written and verbal communication skills, capable of engaging at the executive level.

• Experience in delivering integrated GTM campaigns, events, and executive marketing initiatives.

🏝️ Benefits

• This position is eligible to participate in an annual incentive program.

• Information on benefits offered is here.