Lead Product Marketing Manager – Integrated Marketing Execution

This is a fully remote position, open to applicants in Texas.

📋 Description

• Define and implement the product vision, strategy, and roadmap for Identity & Authentication, as well as the free streaming platform.

• Balance the needs of customers, business objectives, technical limitations, and delivery schedules when prioritizing initiatives.

• Identify avenues to enhance acquisition, activation, conversion, authentication success, and customer retention.

• Advocate for customer-focused decision-making while aligning product investments with the goals of the organization.

• Oversee the complete customer identity and onboarding experience, which includes account registration, authentication, login, profile creation, activation, and related commerce flows.

• Drive strategic product decisions and roadmap initiatives aimed at minimizing customer friction and enhancing activation, engagement, and conversion rates.

• Assess customer pain points encountered during authentication and onboarding journeys, translating insights into quantifiable product enhancements.

• Collaborate with engineering and design teams to refine onboarding experiences and eliminate obstacles to account creation and content access.

• Guide products through their entire lifecycle, covering discovery, requirements gathering, prioritization, development, launch, measurement, and optimization.

• Establish and maintain key performance indicator (KPI) frameworks for identity and onboarding experiences.

⛳️ Requirements

• 5 to 7+ years of experience in Product Management with proven ownership of complex digital products and customer experiences.

• Demonstrated expertise in managing products throughout the complete product lifecycle, from ideation and requirements development to launch and optimization.

• Strong background in drafting detailed product requirements, user stories, and acceptance criteria.

• Advanced analytical skills, encompassing KPI development, dashboard creation, experimentation, and data-driven decision-making.

• Experience in MVPD, OTT Streaming, SVOD, AVOD, Digital Media, or Connected TV sectors.

• Familiarity with contemporary AI tools and workflows (e.g., ChatGPT).

• Strong knowledge of managed and unmanaged connected device platforms and third-party streaming environments.

• Excellent communication and stakeholder management abilities.

• Proven capacity to create, manage, and convey product roadmaps to both executive and technical audiences.

🏝️ Benefits

• Medical, Dental, Vision, and Life Insurance

• Flexible Spending Accounts (Medical and Dependent Care)

• 401(k) Plan with Company Match

• Generous Paid Time Off

• 10.5 Paid Holidays

• Career Development Opportunities