Lead, Product Marketing

This is a fully remote position, open to applicants in Pakistan.

📋 Description

• Collaborate with the Senior Manager - Product Marketing to develop the annual marketing strategy in coordination with the products team, aligning with business goals and budget constraints.

• Create comprehensive 360-degree marketing plans for all campaigns, integrating both offline and digital strategies.

• Oversee the complete lifecycle of NTB and ETB campaigns, from creative development through media planning, execution, tracking, and optimization.

• Monitor the performance of all campaigns, conducting analyses and extracting insights for ongoing improvements.

• Keep an eye on competitor activities and craft appropriate marketing responses.

• Manage allocated budgets, vendor accruals, and payments in accordance with Finance policies.

• Ensure that all necessary permits for marketing promotions are secured.

• Review, enhance, and optimize product journey content along with customer communication templates to ensure adherence to brand guidelines.

• Partner with the Senior Manager - Product Marketing to establish a digital marketing strategy that identifies customer needs (both current and future), tracks supply and demand changes, and monitors the competitive landscape.

• Strategize and implement media plans involving social media, web, SEO/SEM, display advertising, and database marketing.

• Measure and report on the performance of all digital marketing campaigns across various platforms, delivering identified month-on-month KPIs.

• Identify trends and insights, optimizing media plans, budgets, creatives, and performance based on these findings.

• Pinpoint critical conversion and drop-off points, collaborating with the Product team, Technology, and Digital Studio to enhance user funnels.

• Engage closely with key stakeholders including Products, Distribution, Operations, Technology, Finance, Compliance, Analytics, and Digital.

• Ensure that services, operations, backend processes, fulfillment, and tracking systems are prepared before launching campaigns.

• Work with PR to guarantee optimal media exposure on a regular basis.

• Embody brand values in daily work life.

• Collaborate with external partners (vendors/agencies) to ensure timely delivery of high-quality work.

• Adhere to all relevant Operational Risk and Compliance policies and procedures, covering regulatory, local, and group requirements.

• Demonstrate strong problem-solving abilities with quick turnaround times while managing multiple stakeholders and tasks.

• An ideal candidate will showcase exceptional skills in creating and executing marketing campaigns that yield business results, demonstrating a performance-driven mindset, sound judgment, a high level of ownership and responsibility, and the ability to align stakeholders for flawless execution.

⛳️ Requirements

• Mandatory experience in Digital Marketing and managing performance (ROI) for digital campaigns.

• Exceptional written and verbal English communication skills, capable of clearly articulating ideas, crafting compelling messages, and effectively adapting tone for various audiences and channels.

• Strong expertise in marketing banking products with a proven track record.

• Entrepreneurial spirit with a strong drive to succeed, demonstrating commitment and results orientation.

• Creative thinker with strong ideation skills, excellent people communication abilities, and a relentless focus on execution and attention to detail.

• Proven capacity to leverage external agencies and alliance partners for delivering outstanding campaigns.

• Demonstrated experience in conceptualizing, developing, and executing digital marketing campaigns.

• Ability to conceptualize, review, and revise marketing content; copywriting skills would be advantageous.

• Relevant experience: minimum 4-7 years.

• Experience in a global financial or technology company or direct/remote collaboration with an international organization in a similar field is a plus (experience in the UAE market is advantageous).

• Education: Bachelor’s degree.

🏝️ Benefits

• Remote work (RW).