Lead Product Manager, Organic & AI Discovery

This is a fully remote position, open to applicants in Texas.

📋 Description

• Take ownership of the product strategy and roadmap concerning the performance of APFM's owned properties within the traditional, AI-mediated, voice, and agentic search domains.

• Convert SEO signals, algorithm changes, and discovery modifications into product decisions and prioritize the roadmap; collaborate with specialist practitioners responsible for daily execution.

• Define and enhance A Place for Mom’s presence across the entire AI-mediated discovery spectrum, which includes AI search citations, conversational query coverage, structured data for AI grounding, MCP integrations, voice interfaces, and agentic endpoints.

• Observe and interpret shifts in AI platform behavior, changes in the search landscape, and evolving distribution surfaces, translating these insights into internal product guidance, guardrails, and prioritization.

• Advance the current AI discovery measurement framework and tools as the ecosystem evolves and new channels emerge that necessitate innovative measurement strategies.

• Integrate acquisition loops into the product surface: sharing features, comparison tools, decision aids, and community-driven content platforms.

• Collaborate with Product peers to incorporate PLG mechanics into core flows, enhancing organic acquisition without incurring paid expenditures.

• Establish metrics, baselines, and targets for organic and AI discovery; identify opportunities, formulate hypotheses, and lead learning agendas.

• Transform ambiguous, evolving discovery signals into actionable product investments and clear recommendations.

• Infuse authority, expertise, and trust signals into product surfaces and content systems.

• Ensure that the signals used by AI systems to assess credibility—including review integrity, content quality, and decision support depth—are accurately represented in our developments.

• Cultivate and maintain a perspective on AI disintermediation risks, ensuring it is accounted for in the product roadmap.

⛳️ Requirements

• 7–10+ years of experience in SEO, organic growth, product strategy, or related fields.

• Proven depth in SEO fundamentals with a track record of delivering product surfaces that positively impacted organic acquisition outcomes, going beyond mere advisory roles.

• A well-informed perspective on the evolution of the search landscape: understanding how AI-mediated discovery functions, how to instrument and influence it, and its future trajectory.

• Comfort in navigating ambiguous, evolving data sets and the capacity to devise measurement strategies where none currently exist.

• Strong viewpoints on trust-sensitive, YMYL content and product systems.

• Demonstrated ability to articulate clear requirements, conduct experiments, collaborate closely with engineering teams, and oversee delivery from start to finish.

• Experience in fostering alignment among senior stakeholders in complex, cross-domain problem scenarios.

• Experience in managing or mentoring other practitioners, with a history of enhancing the product intuition and execution quality of your team.

• Bonus: experience in marketplace or aggregator environments, regulated or health-adjacent fields, prior GEO work, or MCP and agentic distribution experience.

🏝️ Benefits

• 401(k) plus matching contributions.

• Dental insurance coverage.

• Health insurance plans.

• Vision insurance options.

• Paid Time Off (PTO).