Lead Product Manager, Growth

This is a fully remote position, open to applicants in United States.

📋 Description

• The growth strategy for the consumer product: identifying the key activation, conversion, retention, and cross-adoption opportunities, along with the rationale behind them.

• The frameworks that determine user routing, prioritized for graduation and maximizing enterprise value.

• The app’s structure and information architecture: how the product is organized and how we guide users to the appropriate place at the optimal time.

• Viewing retention as a primary outcome, rather than merely focusing on top-of-funnel growth.

• A prioritized roadmap for experiments. You will design the tests, establish the hypotheses, and analyze the results independently.

• Managing the entire funnel from the initial touchpoint through to repeated engagement, including user routing between products and the adoption of adjacent offerings.

• Coordinating with the heads of our product areas to align on growth opportunities and shared frameworks.

• Collaborating with leaders from Cash Advance, Everyday Money, Line of Credit, and Credit Card products to provide exceptional user experiences and returns across the portfolio.

• The pricing model, developed in close partnership with Credit and the heads of each product, aimed at increasing wallet share and monetization across the portfolio.

• The product-pipeline strategy, co-managed with Credit and the Head of US Core. You will create the strategy, analysis, and rationale that outline which products are absent from our pipeline and worth developing.

• Exploring innovative growth mechanisms beyond the obvious. We aim for new growth loops, rather than just minor referral adjustments.

• Identifying partnership-driven growth opportunities that expand reach beyond the core product surface.

⛳️ Requirements

• Extensive experience in consumer growth. You have managed consumer growth end-to-end and can showcase work that positively impacted real business metrics.

• Proven ability to scale. You have successfully scaled a product or growth function and can demonstrate its trajectory.

• Authentic user empathy. This is crucial and non-negotiable for this role. You possess strong intuition regarding user behavior, supported by research rather than just dashboards. This trait is of utmost importance to us.

• Practical experience with experimentation. You are capable of designing and executing A/B tests yourself and interpreting the results. You do not delegate this task to an analytics partner.

• Versatile strategic thinking. You can shift from a multi-quarter growth strategy down to the wording on a single screen and back again.

• Sound judgment on quality versus speed. You understand when to advocate for a quick, scrappy test to gain insights and when to invest in a robust, high-quality build, and you can clearly articulate the rationale for each decision.

• Ability to orchestrate and influence. You can lead and align senior product and functional leaders without direct authority, driving a shared framework across areas.

• Strong cross-functional partnership skills. You collaborate deeply with design, credit, and other product owners to deliver experiences and results, not just metrics.

• Resilience under pressure. You maintain a strong point of view and defend it with compelling reasoning, even against strong, opinionated cross-functional partners.

• A history of success in fast-paced environments where you managed a significant surface area, rather than just a small part of a large organization’s roadmap.

• Experience in direct-to-consumer products is essential. Familiarity with subscription models is advantageous but not mandatory.

🏝️ Benefits

• Virtual-first teamwork: The Tilt team collaborates across 14 countries, spanning 12 time zones and beyond. You’ll start with a work-from-home office reimbursement.

• Competitive pay: We value potential, reflected in our competitive compensation packages and generous equity offerings.

• Comprehensive support: Access flexible health plans at every premium level, along with substantial subsidies that meet global standards.

• Visibility is assured: You can expect direct exposure to our leadership team — we foster an environment where good ideas circulate rapidly.

• Paid global onsite gatherings: We believe in the magic of in-person interaction; we meet twice a year to reconnect over shared meals or adventurous activities like kayaking. (Past locations include Vail, San Diego, and Mexico City, among others.)

• Recognition of impact: Growth opportunities are tied to your contributions, not rigid promotion schedules.