Lead Product Manager, Consumer Apps

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the Hims and Hers app product roadmap, designing new features, navigation structure, app foundations, and cross-category experiences that assist millions of patients in better understanding and managing their health.

• Spearhead app growth and engagement initiatives (mobile messaging, push notifications) in collaboration with category and CRM lifecycle teams, ensuring timely and relevant communication reaches each patient.

• Act as the connector across categories: work alongside PMs, Category owners, Marketing, and others to effectively sequence and deliver features.

• Facilitate A/B testing on app features related to patient adherence/retention, WAU/MAU, and subscriber LTV, with a clear focus on metrics ownership.

• Transform new AI features and capabilities into native app experiences.

• Collaborate closely with Engineering and Product Design to guide technical direction and uphold quality standards, ensuring app decisions are both feasible and delightful at scale.

• Leverage data and intuition together to blend product judgment, user research, and quantitative analysis in order to grasp user needs and make informed consumer decisions.

⛳️ Requirements

• Minimum of 6 years of product management experience, with at least 3 years managing consumer mobile products at a significant scale.

• Proven history of delivering app and lifecycle features that significantly impact retention and engagement.

• In-depth knowledge of mobile product design, interaction patterns, and user behavior.

• Strong focus on experimentation: rigorous A/B testing on mobile, supported by clear input/output metric frameworks.

• Experience in cross-functional leadership: coordinating across stakeholders in a dynamic environment.

• Background in consumer, health, wellness, subscription, or membership products where retention and LTV are key success metrics (preferred).

• Bachelor's degree required; advanced degree is a plus.

🏝️ Benefits

• Competitive salary and equity compensation for full-time positions.

• Unlimited PTO, company holidays, and quarterly mental health days.

• Comprehensive health benefits including medical, dental, vision, and parental leave.

• Employee Stock Purchase Program (ESPP).

• 401k benefits with employer matching contributions.

• Offsite team retreats.