Lead Product Adoption Strategist, Mid-Market

This is a fully remote position, open to applicants in United States.

📋 Description

• Spearhead initiatives to enhance the utilization of Reddit's lower funnel advertising products, boosting advertiser engagement and revenue performance.

• Create and oversee programs aimed at facilitating product adoption among Mid-Market (MM) advertisers and sales teams in North America.

• Recognize key insights and trends within your assigned verticals and translate them into actionable recommendations for Sales, PMM, and PM.

• Collaborate with major opportunity advertisers to activate and expand strategic product initiatives.

• Work closely with Sales, Product Marketing Management (PMM), Revenue Strategy & Analytics (RSA), and Product teams to ensure effective knowledge transfer and alignment of strategic objectives.

• Equip sales teams with essential knowledge, training, materials, and market insights to effectively promote and implement Reddit's advertising products.

• Champion advertiser needs and pinpoint opportunities and gaps, providing feedback to PMM and Product teams to guide continuous product development.

• Monitor progress towards goals and identify/implement steps to expedite results. Utilize automation tools to generate reporting outputs and maintain a consistent reporting schedule for Sales leadership.

⛳️ Requirements

• Over 7 years of experience in digital advertising, sales, marketing strategy, operations, or related fields.

• A solid background in product adoption, account management, go-to-market strategy, and sales strategy within the digital advertising sector.

• A comprehensive understanding of lower funnel performance advertising solutions, such as Signals, automation, ad measurement, and optimizations.

• Demonstrated ability to collaborate effectively with partner teams, utilizing cross-functional expertise to ensure program success.

• Proficient in Google Suite and Salesforce.

🏝️ Benefits

• Comprehensive Healthcare Benefits and Income Replacement Programs

• 401k with Employer Match

• Global Benefit programs that fit your lifestyle, from workspace to professional development to caregiving support

• Family Planning Support

• Gender-Affirming Care

• Mental Health & Coaching Benefits

• Flexible Vacation & Paid Volunteer Time Off

• Generous Paid Parental Leave