Lead Performance Creative Strategist

This is a fully remote position, open to applicants in Canada.

📋 Description

• Create entirely new creative concepts. Develop original ideas, messaging angles, hooks, formats, and storytelling techniques for both video and static advertisements — avoiding mere variations of existing concepts.

• Discover insights before they emerge. Conduct thorough research on customers, competitors, and the market to identify motivations, objections, and pain points that have yet to be explored. Analyze reviews, sales calls, and customer feedback for insights that enhance ad effectiveness.

• Transform performance data into strategic actions. Assess the reasons behind creative successes or failures and translate findings into actionable next steps. Produce concise, actionable briefs founded on customer insights, direct-response principles, and a defined testing hypothesis — pushing for deeper iteration beyond simple hook and footage changes.

• Establish the framework. Develop CDM's creative strategy frameworks, standardize briefs, implement testing processes, and create a shared learning repository. Identify successful strategies in one account and determine how they can be adapted for others.

• Elevate the entire team. Mentor Media Buyers and editors to foster a culture of strong creative thinking across the department, rather than relying on individual expertise. Collaborate with the CRO to ensure alignment in messaging, target personas, offers, and landing page experiences. Guide the creation of UGC, founder-led, and spokesperson-led formats.

• Leverage AI as a productivity enhancer. Construct AI-driven workflows and tools that expedite research, ideation, and production for the entire team.

⛳️ Requirements

• Minimum of 5 years in performance-oriented creative strategy.

• In-depth knowledge of Meta advertising and direct-response creative methodologies.

• Strong skills in direct-response copywriting and short-form storytelling.

• Proven experience in developing concepts grounded in customer research and performance metrics — not solely based on intuition.

• Proficient in creative metrics (Hook Rate, Hold Rate, CTR, CPL) *and* capable of evaluating them against lead quality and downstream performance.

• Experience working across various brands, accounts, or verticals.

• A systematic approach to testing — including hypotheses, iteration strategies, and variable isolation.

• Proven track record in building systems, processes, frameworks, or knowledge bases.

• Advanced practical experience utilizing AI for research, analysis, ideation, workflow design, or creative support.

• Ability to articulate not just *what* you would test, but also *how* you identified the opportunity and *why* you believe it will succeed.

• Exceptional communication, prioritization, and cross-functional collaboration abilities.

• A preference for speed — you quickly generate insights without over-complicating every test.

🏝️ Benefits

• Competitive base salary plus performance-based bonuses

• Flexible remote work environment with the option for in-person collaboration (Vaughan, ON)

• Group Benefits including Medical, Dental, Vision, RRSP/401k Plan with matching contributions, and more.

• Company-provided MacBook computer

• Home office budget and Clever merchandise delivery to help you get started

• Work Abroad Policy: Looking for a change of scenery? Our work abroad policy supports this!

• Opportunity to shape and develop a high-performing Client Success team

• A culture that values performance and respect, where exceptional work thrives through a blend of extreme ownership, accountability, and collaboration.