Lead Marketing

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Develop and execute campaigns aimed at fostering new business, enhancing customer growth, and ensuring retention.

• Produce engaging content that resonates with audiences, including articles, customer success stories, case studies, email marketing campaigns, social media updates, and product announcements.

• Oversee our webinar series from conception to promotion, execution, and follow-up.

• Identify exceptional customer stories and transform them into compelling content, campaigns, and validation points.

• Assist in account-based and customer marketing initiatives that strengthen current relationships.

• Manage website content, email marketing strategies, nurture workflows, basic SEO, and social media presence.

• Contribute to product launches and the quarterly "What's New" updates.

• Aid in marketing for events and conferences, including our annual Gecko Forum.

• Enhance our reporting mechanisms to identify effective strategies and areas needing improvement.

• Leverage AI to enhance quality, speed, creativity, and overall output.

• Collaborate with designers, agencies, and suppliers as necessary.

⛳️ Requirements

• A well-rounded SaaS B2B marketer seeking greater responsibility and ownership.

• An exceptional writer skilled in storytelling.

• Commercially savvy – understands how marketing translates into pipeline development, expansion, and revenue generation.

• Inherently curious – willing to engage in customer calls and convert insights into actionable ideas.

• AI-focused – uses AI as a standard tool rather than a novelty.

• Organized, proactive, and adept at managing multiple priorities.

• Experience in Higher Education or EdTech is a plus, but not mandatory.

🏝️ Benefits

• 33 days of holiday plus a Workation.

• Home office setup.

• Private healthcare.

• Pension plan.

• Life insurance.

• Perkbox benefits.

• Flexible working arrangements.

• 34-hour workweek, with an optional 4-day workweek.