Lead, Marketing, Acute APAC

This is a fully remote position, open to applicants in Singapore.

📋 Description

• Spearhead the regional marketing strategy, go-to-market planning, and lifecycle management for Critical Care CRRT products throughout APAC.

• Foster launch excellence, portfolio optimization, and therapy adoption acceleration in close collaboration with Global and country teams.

• Assess market trends, customer insights, and the competitive landscape to guide regional strategy and execution priorities.

• Advise country teams on prioritization, execution standards, and best-practice sharing to ensure uniform implementation of regional CRRT strategies across APAC.

• Facilitate regional marketing governance, coordinating with Medical, Regulatory, and Commercial Excellence teams to guarantee compliant, effective, and timely portfolio execution.

• Direct regional pricing, positioning, and value-story alignment for CRRT products to ensure coherence with clinical value and market access dynamics across APAC.

• Synchronize regional contributions to global portfolio strategy, including pipeline prioritization, product enhancements, and lifecycle decisions based on APAC market requirements.

• Advocate for regional best-practice sharing on CRRT adoption, encompassing account segmentation, therapy protocols, and Center of Excellence development.

• Collaborate with Digital Enterprise for the successful launch and uptake of Acute digital solutions.

• Lead the regional marketing communication strategy and key message alignment for the Acute portfolio in partnership with GSM.

• Supervise content localization, omnichannel campaign execution, and advertising & promotional regulatory review across APAC markets.

• Work alongside internal teams and external agencies to produce compliant, high-impact marketing materials and educational programs.

• Manage campaign performance tracking and KPI reporting at the regional level, utilizing insights to enhance messaging, channel mix, and investment effectiveness.

• Ensure robust cross-functional alignment (Medical, Legal, Regulatory, Digital, Global, GSM, etc.) during campaign and content development to support compliant and effective execution.

• Create regional communication frameworks that clearly express the clinical, economic, and operational value of Acute solutions to a variety of stakeholder groups (HCPs, hospital leadership, payers).

• Guarantee alignment between product strategy, digital initiatives, and communication plans to provide a cohesive omnichannel customer experience across APAC.

• Assist in strategic regional initiatives such as speaker programs, regional campaigns, and flagship events to enhance thought leadership and brand credibility in Acute care.

• Act as a Subject Matter Expert (SME) for business platforms like Monday.com for APAC Marketing, promoting standardized usage, governance, and best practices across the region.

• Drive regional growth strategy for Vantive’s Acute business in APAC, building on an established ~USD 300M presence within a ~USD 600M market and supporting sustained year-on-year growth ambitions (~8%).

• Operate with significant autonomy within defined objectives, policies, and budgets, closely collaborating with the manager to prioritize regional initiatives aligned with strategic goals.

• Be accountable for agreed regional KPIs, including growth objectives, therapy adoption, launch effectiveness, and marketing execution performance.

• Lead in a complex and ambiguous APAC environment, navigating diverse healthcare systems, market access models, regulatory requirements, and therapy positioning.

• Function effectively across a culturally and geographically diverse region, engaging with multiple APAC countries, time zones, and business practices.

⛳️ Requirements

• At least 5+ years of progressive marketing experience in multinational organizations.

• Proficient in go-to-market strategy, product lifecycle management, and launching new products across multiple markets.

• Proven track record of cross-functional collaboration with Global Marketing, Medical, Regulatory, Market Access, and Commercial teams to drive compliant and scalable growth.

• Demonstrated expertise in omnichannel marketing execution, content strategy, and localizing global initiatives to maximize market impact.

• Experience or familiarity with digital health solutions, connected platforms, or data-driven marketing initiatives is highly preferred.

• Possess a strategic and analytical mindset with strong stakeholder management, leadership, and cross-cultural collaboration skills across APAC.

• Fluent in English (both written and spoken).

• Willingness to travel up to approximately 30% within the Asia-Pacific region and globally.

🏝️ Benefits

• Reasonable Accommodation

• Recruitment Fraud Notice