Lead Marketer, NAM Upmarket Strategy

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement comprehensive marketing campaigns across digital, field, executive, ABM, and sales channels to enhance pipeline and revenue.

• Manage the entire campaign lifecycle, including audience strategy, landing pages, invitations, nurture programs, sales support, and performance enhancement.

• Formulate strategies for paid, earned, and owned media channels in alignment with audience, industry, competitive, and customer lifecycle priorities.

• Recruit and oversee executive speakers, customer advocates, and industry professionals.

• Create AI-driven campaign playbooks to enhance reach, experimentation, and search engine visibility.

• Direct the execution of field programs, covering venue selection, vendor management, contracts, production, logistics, staffing, and on-site delivery.

• Oversee program budgets, assess trade-offs, and optimize investments based on business performance metrics.

• Collaborate with Sales, Product Marketing, Revenue Marketing, and Data teams to define target audiences, align execution strategies, and accelerate pipeline growth.

• Report on campaign performance, risks, and strategic recommendations to senior stakeholders.

• Foster cross-functional relationships while prioritizing, challenging, and managing competing demands.

• Own the targets for Net New and Install-Base pipeline and contribute to iMRR from field and integrated initiatives.

⛳️ Requirements

• Proven experience in leading comprehensive marketing programs within a dynamic B2B SaaS environment.

• Demonstrated success in creating integrated digital and field marketing programs that yield pipeline and revenue growth.

• Strong grasp of B2B sales processes, go-to-market strategies, and SLA-driven operational models.

• Proficient in leveraging data, AI, and automation to enhance audience targeting, campaign effectiveness, and overall marketing performance.

• Excellent analytical abilities, with the capacity to convert performance data into actionable business insights.

• Experience in managing budgets, vendors, contracts, event production, and multiple simultaneous initiatives.

• Skillful in influencing senior stakeholders, aligning cross-functional teams, and executing plans amidst ambiguity.

• Dedication to upholding HubSpot’s HEART values.

🏝️ Benefits

• Annual cash compensation range of $114,000–$182,000 USD.

• Potential eligibility for on-target commission in applicable roles.

• Possible eligibility for annual bonus targets under HubSpot’s bonus plan.

• Opportunity to participate in HubSpot’s equity plan and receive restricted stock units (RSUs).

• Potential for overtime pay in certain roles.

• Remote work options available.

• Flexible and connection-focused work environment.

• Accommodations or assistance for disabilities and alternative travel arrangements when necessary.