Lead Manager, Sustainer Giving

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and take ownership of the annual national sustainer giving strategy and program roadmap.

• Create audience segmentation and customized messaging throughout the sustainer lifecycle.

• Identify opportunities for acquisition, conversion, retention, reactivation, and upgrades.

• Establish the giving threshold and experience for sustainers transitioning to the midlevel program.

• Track trends in recurring giving, best practices, innovations, and investment opportunities.

• Transform strategy into channel-specific briefs and campaign guidance across direct mail, paid media, email, SMS, and telemarketing.

• Act as the primary expert on sustainer matters for channel managers and agency partners.

• Review and provide strategic insights on creative content, copy, offers, and audience selection.

• Cultivate relationships with direct mail, digital, data, and other agency partners.

• Guide chapters on sustainer strategy, national standards, audience approaches, and best practices.

• Collaborate with Integrated Fundraising and Development teams to ensure sustainer priorities align with fundraising objectives.

• Lead analysis and reporting on acquisition, recurring revenue, retention, reactivation, average gift, upgrades, and lifetime value.

• Create performance reporting, forecasts, investment recommendations, and budget planning inputs.

• Develop and oversee a cross-channel testing roadmap.

• Partner with Data and Operations teams for gift processing, reporting, audience selection, and campaign tracking.

• Perform additional related duties as assigned.

⛳️ Requirements

• Bachelor’s degree in marketing, communications, business, or a related field, or an equivalent combination of education and relevant experience.

• At least five years of experience in direct-response fundraising or marketing, including a minimum of two years supporting sustainer or recurring giving programs.

• Proven experience working in a cross-functional or matrixed environment.

• Experience in managing or collaborating with external agencies or vendors is essential.

• Knowledge of sustainer or recurring giving programs, including strategies for acquisition, conversion, retention, reactivation, upgrades, and stewardship.

• Capability to formulate channel-agnostic strategies across direct mail, paid media, email, SMS, telemarketing, and other direct-response channels.

• Strong analytical abilities; capable of interpreting performance data, identifying trends, developing forecasts, and presenting recommendations.

• Exceptional written and verbal communication skills.

• Strong project management capabilities with the ability to manage multiple workstreams and deadlines in a remote setting.

• Proficient in Microsoft Office applications.

• Familiarity with fundraising CRM, payment, or marketing automation platforms such as Salesforce Marketing Cloud, Fundraise Up, or Luminate Online is preferred.

• Previous nonprofit experience is preferred.

• Ability to work in a fully remote setting.

• Must be authorized to work for any employer in the U.S.; no employment visa sponsorship available.

• Some travel may be required, up to 10%.

• Occasional evening and weekend work may be necessary.

🏝️ Benefits

• Comprehensive benefit package effective from day one: Medical, Vision, Dental, Wellness.

• Annual incentive potential.

• Options for Health Savings Account and Flexible Spending Account.

• Health Reimbursement Account fully funded by Make-A-Wish America.

• Short Term Disability, Long Term Disability, and Life Insurance.

• Additional insurance plans available: Accident, Critical Illness, Hospital Indemnity, and Pet Insurance through Figo.

• 401(k) Retirement Savings Plan with a 5% match after one year of service.

• Eligibility for student loan forgiveness through the Public Service Loan Forgiveness Program.

• Laptop, 24” monitor, and docking station/adaptor provided to new hires.

• Competitive PTO starting at 15 days, with enhanced time off for senior roles.

• 10 Sick Days.

• 11 Paid Holidays.

• 2 Volunteer Days after one year of service.

• 2 Personal Days accrued annually.

• Parental Leave.

• Employee Awards and Recognition Programs.

• Opportunities for Individual and Leadership Development.

• Discounts and special offers for theme parks, events, hotels, concerts, and movie tickets.