Lead GTM Analyst

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the analysis of pipeline health, funnel conversion, stage progression, coverage, and revenue performance within the demand waterfall.

• Identify gaps in the pipeline relative to targets and the operational and programmatic factors influencing performance.

• Evaluate full-funnel performance across MQL, SQL, opportunity, and pipeline creation stages.

• Track trends, bottlenecks, and opportunities to enhance conversion velocity and pipeline efficiency.

• Assess and report on the effectiveness of campaigns, covering lead generation, engagement, pipeline creation, influenced revenue, and return on marketing investment.

• Generate insights and recommendations to optimize programs, targeting, and resource distribution.

• Create and uphold dashboards, scorecards, and reporting for executive-level visibility.

• Perform ad hoc and strategic analyses to support planning, forecasting, and business decisions.

• Collaborate with Marketing leadership and cross-functional teams to define and refine KPIs, measurement frameworks, and reporting standards.

• Clearly present findings and recommendations to senior audiences.

• Act as a trusted advisor and thought leader to Marketing leadership.

• Remain updated on best practices in marketing analytics.

• Mentor and coach team members.

• Contribute to the growth and effectiveness of the marketing organization.

⛳️ Requirements

• Bachelor's degree in Marketing, Business Analytics, Statistics, Economics, or a related discipline.

• 8+ years of experience in marketing analytics, campaign performance, pipeline analytics, or demand generation analytics.

• Strong grasp of revenue funnel management, pipeline analytics, and B2B SaaS marketing performance metrics.

• Proven experience in analyzing complex datasets and converting insights into actionable business recommendations.

• Experience in developing executive-level dashboards and presenting findings to senior stakeholders.

• Proficient with CRM and marketing automation platforms such as Salesforce, Marketo, HubSpot, and Eloqua.

• Advanced expertise in reporting and visualization tools like Tableau, Power BI, and Looker.

• Excellent communication skills with the ability to translate technical insights for non-technical audiences.

• Capability to influence senior stakeholders and facilitate strategic decision-making through data.

• Experience utilizing AI-enabled analytics, predictive modeling, or automation technologies.

• Background in supporting B2B SaaS or enterprise software organizations.

• Familiarity with analyzing multi-channel marketing initiatives, including digital, events, content, and partner marketing.

• Experience in developing automated reporting and self-service analytics solutions.

• Knowledge of AI-driven analytics or predictive modeling tools.

🏝️ Benefits

• Career development resources.

• Wellbeing programs.

• Innovation practices.

• Employee initiatives and community giving campaigns.

• Inclusive workplace culture.