Lead Generation Specialist

This is a fully remote position, open to applicants in Vietnam.

📋 Description

• Conduct research to discover new traffic sources, customer acquisition channels, and emerging digital trends in Vietnam.

• Monitor and analyze social media platforms such as TikTok, Facebook, Instagram, YouTube, Telegram, Zalo, and other pertinent local channels.

• Identify trending influencers, content creators, communities, and key opinion leaders (KOLs) that can aid in achieving customer acquisition goals.

• Develop and implement lead generation campaigns aimed at driving qualified traffic and user growth.

• Foster relationships with influencers, affiliates, content creators, and strategic partners.

• Stay informed about emerging trends, viral content, and new platforms that can be utilized for customer acquisition.

• Analyze campaign performance and provide data-driven suggestions for optimization.

• Collaborate closely with acquisition marketing teams to enhance conversion rates and customer quality.

• Conduct competitor analysis to identify opportunities for surpassing competitors in the market.

• Track and report on key metrics related to acquisition, engagement, and lead generation.

• Experiment with new marketing concepts, content formats, and growth strategies.

• Offer regular insights into changing customer behaviors and digital consumption trends in Vietnam.

⛳️ Requirements

• Native or fluent Vietnamese speaker with a high proficiency in English.

• Solid understanding of the Vietnamese digital and social media landscape.

• iGaming experience is preferred but not essential.

• Knowledge of sports is necessary, along with a strong grasp of sports influencers, digital trends, and online communities.

• Experience in lead generation, growth marketing, acquisition marketing, influencer marketing, affiliate marketing, or digital marketing will also be taken into account.

• Extensive knowledge of TikTok, Telegram, Facebook, Instagram, YouTube, Zalo, and emerging social platforms.

• Strong awareness of trending influencers, creators, online communities, and digital culture within Vietnam.

• Comfortable handling campaign data, analytics, and performance metrics.

• Creative thinker with the capacity to identify opportunities before they gain mainstream traction.

• Excellent communication and relationship-building abilities.

• Highly organized and adept at managing multiple initiatives simultaneously.

• Passionate about digital trends, social media, and online communities.

🏝️ Benefits

• Diverse and international culture.

• Permanent and consultancy contracts.

• Opportunities for career development.