Lead Generation Specialist

This is a fully remote position, open to applicants in China.

📋 Description

• Conduct research to discover new traffic sources, customer acquisition channels, and emerging digital trends.

• Monitor and analyze digital platforms in China, such as Douyin, WeChat, Weibo, Xiaohongshu (RED), Bilibili, Kuaishou, Zhihu, QQ communities, Baidu, and other new local channels.

• Identify trending influencers, content creators, communities, and key opinion leaders (KOLs) that can enhance customer acquisition goals.

• Design and implement lead generation campaigns aimed at driving qualified traffic and user growth.

• Establish relationships with influencers, affiliates, content creators, and strategic partners.

• Stay ahead of emerging trends, viral content, and new platforms that can be utilized for customer acquisition.

• Analyze campaign performance and provide data-driven recommendations for optimization.

• Collaborate closely with acquisition marketing teams to enhance conversion rates and customer quality.

• Perform competitor research to pinpoint opportunities for surpassing competitors in the market.

• Monitor and report on critical acquisition, engagement, and lead generation metrics.

• Test innovative marketing concepts, content formats, and growth strategies.

• Offer regular insights into the evolving behaviors of customers and digital consumption trends in China.

⛳️ Requirements

• Native or fluent Chinese speaker with a high proficiency in English.

• Extensive knowledge of China's digital ecosystem, including Douyin, WeChat, Weibo, Xiaohongshu (RED), Bilibili, Kuaishou, Zhihu, Baidu, QQ, and other emerging local platforms.

• Experience in the iGaming sector is preferred but not essential.

• A solid understanding of sports, along with a strong grasp of sports influencers, digital trends, and online communities, is required.

• Background in lead generation, growth marketing, acquisition marketing, influencer marketing, affiliate marketing, or digital marketing will also be taken into account.

• Comfortable working with campaign data, analytics, and performance metrics.

• A creative thinker capable of identifying opportunities before they become mainstream.

• Exceptional communication and relationship-building skills.

• Highly organized and adept at managing multiple initiatives simultaneously.

• Passionate about digital trends, social media, and online communities.

🏝️ Benefits

• A diverse and international culture.

• Office-based, hybrid, and remote work options available on both permanent and consultancy contracts.